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Question 1. Which of the following best describes the primary objective of a brand awareness campaign in Google Ads? A) Drive immediate sales B) Increase website traffic C) Maximize impressions and reach D) Generate phone call leads Answer: C Explanation: Brand awareness campaigns focus on exposing the target audience to the brand, emphasizing reach and impressions rather than direct response actions. Question 2. In the Google Ads account hierarchy, which level directly contains keywords and ads? A) Account B) Campaign C) Ad Group D) Budget Answer: C Explanation: An Ad Group houses related keywords and the ads that will trigger for those keywords, allowing for tighter relevance and performance tracking. Question 3. Which Google network allows advertisers to display text ads when users search on Google.com? A) Display Network B) Search Network C) YouTube Network D) Shopping Network Answer: B
Explanation: The Search Network shows text ads alongside organic search results when users enter relevant queries. Question 4. What three factors are combined to calculate Ad Rank in the ad auction? A) Bid amount, landing page load speed, ad format B) Bid amount, Quality Score, expected impact of extensions C) Keyword relevance, device type, ad schedule D) Budget, click‑through rate, conversion value Answer: B Explanation: Ad Rank is determined by the bid, the ad’s Quality Score, and the expected impact of ad extensions and other ad formats. Question 5. Which of the following is considered prohibited content under Google Ads policies? A) Sale of prescription medication without a prescription B) Promotion of local restaurant specials C) Advertising a free mobile app D) Announcing a seasonal sale Answer: A Explanation: Google Ads prohibits the promotion of prescription medication that requires a prescription, as it violates health‑related policies. Question 6. When configuring a campaign’s budget, what does “Accelerated” delivery mean? A) Spend the daily budget evenly throughout the day B. Spend the daily budget as quickly as possible C) Limit spending to peak hours only D) Pause the campaign after the budget is reached
C) Exact match D) Broad match modifier Answer: C Explanation: Exact match only triggers the ad when the user’s search query matches the keyword exactly (or close variants), providing the highest level of control. Question 10. Adding which type of negative keyword would prevent ads from showing on searches containing the phrase “free trial”? A) Broad match negative keyword “free” B) Phrase match negative keyword “free trial” C) Exact match negative keyword [free trial] D) Broad match modifier negative keyword +free +trial Answer: B Explanation: A phrase match negative keyword blocks any query that contains the exact phrase “free trial,” regardless of additional words before or after. Question 11. Which ad extension displays additional links that direct users to specific pages on the advertiser’s website? A) Callout extension B) Sitelink extension C) Structured snippet D) Call extension Answer: B Explanation: Sitelink extensions provide extra clickable links beneath the main ad, guiding users to specific sections like “Contact Us” or “Pricing.”
Question 12. What component of Quality Score measures how relevant the ad text is to the user’s search query? A) Expected CTR B) Ad Relevance C) Landing Page Experience D) Conversion Rate Answer: B Explanation: Ad Relevance assesses the alignment between the ad copy and the keywords/search intent, influencing Quality Score. Question 13. Which conversion attribution model gives credit to every interaction the user had before converting? A) Last Click B) First Click C) Linear D) Position Based Answer: C Explanation: The Linear model distributes equal credit across all touchpoints leading up to a conversion. Question 14. In the Search Term Report, a keyword is generating many impressions but low clicks. Which optimization is most appropriate? A) Increase the keyword’s max CPC B) Add the term as a negative keyword C) Convert the keyword to an exact match type D) Pause the entire campaign Answer: B
D) Keyword targeting Answer: C Explanation: Affinity audiences group users based on long‑term interests, enabling advertisers to reach people likely to be interested in their products. Question 18. Which YouTube ad format cannot be skipped by the viewer? A) Skippable In‑Stream B) Non‑Skippable In‑Stream C) Bumper ad D) In‑Feed video ad Answer: B Explanation: Non‑Skippable In‑Stream ads must be watched in full (up to 15 seconds) before the video content plays. Question 19. What does the metric “ROAS” stand for and how is it calculated? A) Return on Advertising Spend; Revenue ÷ Cost B) Rate of Ad Spend; Clicks ÷ Impressions C) Ratio of Average Spend; Cost ÷ Conversions D) Reach of Ad Share; Impressions ÷ Budget Answer: A Explanation: ROAS measures the revenue generated for each dollar spent on advertising (Revenue ÷ Cost). Question 20. Which of the following is NOT a factor that influences Expected Click‑Through Rate (CTR) in Quality Score? A) Historical ad performance
B) Keyword relevance to the search query C) Landing page load speed D) Ad position on the page Answer: C Explanation: Landing page experience affects the Quality Score component “Landing Page Experience,” not Expected CTR. Question 21. An advertiser wants to show ads only on weekdays from 9 am to 5 pm in the United States. Which setting should they configure? A) Location targeting B) Ad scheduling C) Device targeting D) Language targeting Answer: B Explanation: Ad scheduling (dayparting) lets advertisers specify the days and times their ads are eligible to appear. Question 22. Which bidding strategy is most appropriate when the primary goal is to achieve a specific cost per acquisition (CPA)? A) Maximize Clicks B) Target CPA C) Target ROAS D) Manual CPC Answer: B Explanation: Target CPA automatically sets bids to try to achieve the advertiser’s desired CPA across the campaign.
Question 26. Which metric indicates the average amount paid for each click on an ad? A) CPM B) CPC C) CPA D) CPL Answer: B Explanation: Cost‑per‑Click (CPC) is the average cost incurred each time a user clicks on an ad. Question 27. Which of the following is a valid reason to use “Accelerated” delivery for a limited‑time promotion? A) To ensure the budget lasts the entire day B) To spend the budget as quickly as possible and capture early interest C) To evenly distribute impressions across all hours D) To avoid exceeding daily caps on impressions Answer: B Explanation: Accelerated delivery helps capture high‑intent traffic early in the day, which can be advantageous for flash sales. Question 28. Which of the following ad formats is exclusive to the Google Display Network? A. Text ads B. Responsive Display Ads C. Shopping ads D. Video ads Answer: B
Explanation: Responsive Display Ads automatically adjust size, appearance, and format to fit any available ad space on the Display Network. Question 29. A marketer wants to target users who have previously visited their website but did not convert. Which audience type should they use? A) In‑Market audience B) Affinity audience C) Remarketing audience D) Custom Intent audience Answer: C Explanation: Remarketing audiences consist of users who have already interacted with the advertiser’s site, allowing for re‑engagement campaigns. Question 30. Which of the following statements about “Target ROAS” bidding is correct? A) It sets bids to achieve a specific cost per click. B) It aims to maximize conversions without regard to revenue. C) It adjusts bids to meet a target return on ad spend percentage. D) It only works for Search campaigns. Answer: C Explanation: Target ROAS uses historical conversion value data to set bids that aim for a specific revenue‑to‑spend ratio. Question 31. In the context of Google Ads, what does “impression share” represent? A) The percentage of total possible impressions your ads received. B) The number of clicks divided by the number of impressions. C) The total spend divided by the daily budget.
B) It adds a clickable phone number to the ad. C) It replaces the ad headline. D) It is limited to one per campaign. Answer: B Explanation: Call extensions display a phone number directly in the ad, making it easy for users to call the business. Question 35. An advertiser notices a high bounce rate on the landing page. Which Quality Score component is most likely affected? A) Expected CTR B) Ad Relevance C) Landing Page Experience D) Historical Conversion Rate Answer: C Explanation: Landing Page Experience evaluates factors like relevance, transparency, and load speed; a high bounce rate suggests a poor experience. Question 36. Which of the following best explains “Broad Match Modifier” (BMM) as of the latest Google Ads updates? A) BMM is a separate match type that still exists. B) BMM has been merged into Phrase Match, and modifiers no longer apply. C) BMM now works exactly like Exact Match. D) BMM is only available for Shopping campaigns. Answer: B Explanation: Google consolidated BMM into Phrase Match, so modifiers are no longer a distinct option.
Question 37. Which metric would you examine to determine how efficiently you are acquiring leads relative to ad spend? A) CPM B) CPA C) CTR D) CPC Answer: B Explanation: Cost‑per‑Acquisition (CPA) measures the average cost to acquire a conversion (e.g., a lead), directly reflecting efficiency. Question 38. What is the primary advantage of using “Audience Targeting” in a Search campaign? A) It replaces keyword targeting entirely. B) It allows you to bid higher for users who are more likely to convert. C) It restricts ads to only one geographic location. D) It disables device targeting. Answer: B Explanation: Audience targeting lets advertisers adjust bids or show ads specifically to users identified as more valuable, improving conversion likelihood. Question 39. Which of the following ad formats is designed to appear in the YouTube search results page? A) Bumper ad B) In‑Stream ad C) In‑Feed video ad D) Masthead ad Answer: C
Answer: C Explanation: Shopping campaigns use product data from the feed rather than keyword targeting. Question 43. Which of these is a valid reason to use “Call‑Only” ads? A) To drive traffic to a physical store location. B) To encourage users to call directly from mobile devices. C) To promote a new SaaS product. D) To increase video views on YouTube. Answer: B Explanation: Call‑Only ads generate a clickable phone number, prompting users to place a call rather than click to a website. Question 44. Which of the following best describes “Frequency Capping” in Display campaigns? A) Limiting the number of times an ad appears to a single user. B) Restricting the total daily budget. C) Setting a maximum bid per click. D) Controlling the number of keywords per ad group. Answer: A Explanation: Frequency capping ensures a user sees an ad no more than a specified number of times, preventing ad fatigue. Question 45. Which metric is most directly impacted by improving ad relevance? A) Cost per click B) Expected CTR C) Conversion rate
D) Impression share Answer: B Explanation: Expected CTR predicts how often users will click on an ad based on relevance, historical performance, and ad position. Question 46. An advertiser wants to target users who are actively researching “running shoes” on YouTube. Which audience type should they select? A) In‑Market audience for “Sports & Fitness” B) Affinity audience for “Fitness Buffs” C) Custom Intent audience with “running shoes” keywords D) Demographic targeting for ages 18‑ 34 Answer: C Explanation: Custom Intent audiences allow advertisers to define keywords and URLs that reflect users’ recent search intent, ideal for product‑specific targeting. Question 47. Which of the following is a true statement about “Maximize Clicks” bidding? A) It guarantees a specific CPA. B) It aims to get the most clicks within the set budget. C) It only works for video campaigns. D) It automatically adjusts ad copy. Answer: B Explanation: Maximize Clicks uses automated bidding to generate as many clicks as possible while staying within the daily budget. Question 48. What does the “Path” field in an expanded text ad help convey? A) The exact URL of the landing page.
Question 51. Which of the following is an example of a “Transactional” search intent? A) “best hiking trails near me” B) “how to change a tire” C) “buy iPhone 15 online” D) “history of the internet” Answer: C Explanation: Transactional intent indicates the user is ready to make a purchase or complete a transaction. Question 52. Which ad format is designed to appear as a short, non‑skippable video of up to 6 seconds? A) Bumper ad B) Skippable In‑Stream ad C) Non‑Skippable In‑Stream ad D) In‑Feed video ad Answer: A Explanation: Bumper ads are 6‑second non‑skippable video ads that appear before YouTube content. Question 53. What is the primary reason to use “Location Targeting” at the campaign level rather than the ad group level? A) To apply the same geographic focus to all ad groups, simplifying management. B) To enable device targeting. C) To increase the daily budget automatically. D) To restrict ad scheduling. Answer: A
Explanation: Setting location at the campaign level ensures a consistent geographic focus across all ad groups, reducing redundancy. Question 54. Which of the following best describes “Data‑Driven Attribution”? A) Gives 100% credit to the last click. B) Distributes credit based on statistical analysis of conversion paths. C) Assigns equal credit to all touchpoints. D) Credits only the first click. Answer: B Explanation: Data‑Driven Attribution uses machine learning to evaluate the contribution of each interaction in the conversion path. Question 55. When should an advertiser consider using “Expanded Text Ads” instead of “Responsive Search Ads”? A) When they want Google to automatically test multiple headline combinations. B) When they need full control over exact headline order. C) When they want to serve ads on the Display Network. D) When they have no image assets. Answer: B Explanation: Expanded Text Ads allow advertisers to specify the exact headline and description order, providing precise control. Question 56. Which of the following is a correct statement about “Ad Scheduling” (dayparting)? A) It can only be set at the account level. B) It allows advertisers to specify the days and hours ads may appear. C) It automatically adjusts bids based on weather.
