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GROUP ASSIGNMENT MARKETING 558, Study Guides, Projects, Research of Marketing

Universiti Teknologi MaraMarketing

GROUP ASSIGNMENT MARKETING 558

Typology: Study Guides, Projects, Research

2021/2022

Uploaded on 02/18/2023

syazaim98
syazaim98 🇲🇾

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DIGITAL MARKETING (MKT558)
CASE STUDY REPORT (GROUP ASSIGNMENT 2)
SEMESTER OCTOBER 2022 – MARCH 2023
FACULTY : BUSINESS AND MANAGEMENT
PROGRAMME : BACHELOR OF BUSINESS ADMINISTRATION (HONS)
OPERATIONS MANAGEMENT
PROGRAMME CODE : BA244
GROUP : BA2444A
NO. NAME STUDENT ID SEMESTER
1 AMIR SYAKIR BIN MOHD AZMAN 2021478748 4
2 ATIQI SYAMLI BIN MOHD ASHARI 2021470214 4
3 MUHAMMAD SYAZAIM BIN ABD AZIZ 2020813126 5
4 MUHAMMAD IMRAN BIN MOHD HATTA 2021889034 4
5 MUHAMAD HASIF BIN MOHD ZULASTRI 2021813356 4
LECTURER’S NAME : DR. YVONNE ANG SU MING
SUBMISSION DATE : 25th JANUARY 2023 (WEEK 14)
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DIGITAL MARKETING (MKT558)

CASE STUDY REPORT (GROUP ASSIGNMENT 2)

SEMESTER OCTOBER 2022 – MARCH 2023

FACULTY : BUSINESS AND MANAGEMENT

PROGRAMME : BACHELOR OF BUSINESS ADMINISTRATION (HONS)

OPERATIONS MANAGEMENT

PROGRAMME CODE : BA

GROUP : BA2444A

NO. NAME STUDENT ID SEMESTER

1 AMIR SYAKIR BIN MOHD AZMAN 2021478748 4

2 ATIQI SYAMLI BIN MOHD ASHARI 2021470214 4

3 MUHAMMAD SYAZAIM BIN ABD AZIZ 2020813126 5

4 MUHAMMAD IMRAN BIN MOHD HATTA 2021889034 4

5 MUHAMAD HASIF BIN MOHD ZULASTRI 2021813356 4

LECTURER’S NAME : DR. YVONNE ANG SU MING

SUBMISSION DATE : 25th^ JANUARY 2023 (WEEK 14)

Acknowledgement First of all, we are so pleased to say how thankful we were to our God because He was the one that helped us throughout our process of finishing this assignment by simply giving us the strength, be it physical or mental, that we certainly needed. Moving forward, let’s face the fact that without proper guidance from a lecturer, it would be troublesome for us to even make some progress on this assignment. And so, we would like to thank you from the deepest of our hearts to the most likable lecturer, Dr. Yvonne Ang Su Ming, for everything she has done for us. Teaching with pride does not always be an easy task, but we can say that she has taught us with so much pride and honestly, only God knows how enjoyed we were to have her as our instructor. Also, credit to our parents who have been such loyal supporters since day 1. At times, when we were going through some difficulties in terms of low pocket money or even low morale, they were always going to be our backbone and helped us as much as they could. That being said, we will not be asking too much, but we just hope that we have the opportunity someday to repay them a favor. Another thing that is worth mentioning is a very high level of enthusiasm and passion has been shown by each and every one of the group members of this assignment. And so, we were ecstatic to have each other and looking forward to working together again in the near future.

Contents

  • Acknowledgement..................................................................................................................
  • List of figures..........................................................................................................................
  • List of tables...........................................................................................................................
  • 1.0 Introduction.......................................................................................................................
  • 2.0 Impacts.............................................................................................................................
    • 2.1 Impacts of social media towards Nescafe’s performance..............................................
  • 3.0 Benefits..........................................................................................................................
    • 3.1 Benefits of social media used by Nescafe toward consumers.....................................
  • 4.0 Recommendations..........................................................................................................
    • 4.1 Ways to improve social media used by Nescafe.........................................................
  • 5.0 Conclusion......................................................................................................................
  • 6.0 References.....................................................................................................................
  • 7.0 Appendices.....................................................................................................................

List of tables

1.0 Introduction

3.0 Benefits 3.1 Benefits of social media used by Nescafe toward consumers

4.0 Recommendations 4.1 Ways to improve social media used by Nescafe

6.0 References

7.0 Appendices