Strategic Management Group Assignment Guidelines and Suggested Outlines for MGT657 Course, Study Guides, Projects, Research of Strategic Management

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MGT

STRATEGIC MANAGEMENT

GROUP ASSIGNMENT

GUIDELINES & SUGGESTED

OUTLINES

1. GROUP ASSIGNMENT

Students will be divided into a group of 4-5 people. Their role is to become external consultants for a small and medium company (defination- https://www.smecorp.gov.my/index.php/en/small-and-medium-sized-enterprises) and will assist in the company’s strategy formulation. They are required to prepare. FORMAT OF THE WRITTEN REPORT: All project report must be prepared in the following sequence: Title page

• Table of contents Main Report
• Executive Summary
• Content  Introduction  Company’s vision and mission  Analyse the industry using Porter's Five Forces  Stage 1: The Input Stage  - Internal company analysis (IFE)  - External industrial analysis (EFE)  - Competitive Profile Matrix (CPM)  Stage 2: The Matching Stage  - SWOT Matrix  Another one technique (SPACE Matrix, BCG Matrix , IE Matrix and Grand Strategy)  Stage 3: The Decision Stage  - QSPM  - strategy recommendations and action plans
• Conclusion
• References ( Format: All references must follow APA style 7th edition)
• Appendices (If any) Note: Please refer to the guidelines given for further elaborations. Students are required to prepare a comprehensive written analysis based on these writing specifications: 1. Text format: a. Size: A b. Font: Arial 11pt (Black)/Times New Roman 12 c. Double spacing d. Justify e. Margin: Top: 1; Bottom 1 in; Right 1 in: Left 1.5 in f. Content pages must have page numbers g. Full references list must be at the end of the paper (APA style) h. Maximum number of pages is between 20 to 30 pages Front Cover

The Strategic Management Assignment:

Guidelines & Suggested Outlines

EXECUTIVE SUMMARY

Provide a summary or an overview of the strategy paper (in two pages at most), Stating what the business of the company is, the main results of the external and internal analyses, results of strategy formulation tools used, the key strategic management issues and the recommended strategic and financial objectives (at least for the three years), strategies and significant action plans for the company. I. INTRODUCTION

• Include a short background of the company
• Nature of business/products/services
• Current revenue and profit
• Major market served
• Number of employees
• Other relevant basic information II. COMPANY'S VISION AND MISSION
• State the current vision, mission, and objectives of the company.
• Comment or evaluate the vision and mission statement using David's framework and other criteria discussed in class.
• If you are developing a new vision and mission statements, use the criteria as discussed in the subject.
• Give recommendations on how you will communicate the vision and mission to the employees and other stakeholders III. EXTERNAL INDUSTRIAL ANALYSIS  General Environment Discuss current and expected outlook in the following areas, focusing only on factors that will have significant impact on your business. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry
• Economic development
• Socio-cultural, demographics trends, lifestyles changes
• Technological developments
• Political, legal, governments aspects
• Other external factors that may be relevant to your business

Translate the above in terms of what it means for your business, identifying opportunities and threats that may affect the following:

• Market demand and opportunities
• Types and products and services offered
• Intensity of competition
• Suppliers and distributors
• Costs of doing business
• Other aspects of the business  Industry and Competitor Analysis Analyse the industry's situation and prospects by looking into the following:
• Market size and/or growth rate and stage in the growth cycle
• Number of players and their relative sizes; market share analysis
• Market aspects (products or service, price, promotion, and channels of distribution)
• Buyer/Customer profile
• Factors affecting costs of doing business
• Operations/Productions aspects
• Technology developments
• Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)  Problems in the industry Identify Critical Success Factors (CFS) in the industry. Analyse the industry using Porter's Five Forces framework of competitive analysis and based on the preceding analysis, state your conclusion for each force.  Competitor analysis

1. Identify your major competitors and provide relevant information for each, e.g., revenue size, financial health, market share, strategies, etc. Focus only a few (about two or three) and explain why you choose to focus on these competitors.
2. Evaluate your competitors and your company vis-a-vis the CSFs identified earlier. Do a Competitive Profile Matrix (CPM) and explain ratings.

• Summary and Conclusion

VI.OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION PLANS

• Provide a clear statement of your strategic and financial objectives (estimate cost) for the company or business, for the next three years. It should state measurable objectives, e.g., market position, sales or revenue growth, net income or profit level, profitability, etc. The strategic and financial objectives should consider the following:
• It must support the company's vision/mission
• It must consider the expected external/internal industry prospects as shown in the external and industry analysis
• It must consider the company's historical performance and current/expected competencies and capabilities
• It must be consistent with the results of your analytical. For example, an aggressive expansion strategy should now be more aggressive revenue growth while a 'hold and maintain' position should be more moderate growth for the company.
• Detail out your action plan for the company by focusing on the two alternative (2) strategies that you have sorted out using QSPM tool.
• The time frame can be anywhere from three to five years ADDITIONAL GUIDELINES:  Do not constrained by the company's current strategic plans or what you think will be acceptable to the company's management.  What is important is that your recommended strategies follow the logic of you of your external and internal analyses and you strategy formulations tools and your own strategic insights.  Make assumptions whenever necessary but state these assumptions clearly.  While this assessment will be evaluated largely based on logic, substance, and content, it should be professionally done and written in formal style using the correct grammar, spelling, choice of words, and proper format.  All tables and figures in the paper should be numbered for easy reference and should have appropriate with units of measures used and data sources indicated.  Cite your references and data sources using APA(A merican Psychological Association )format.  **ALL GROUPS WILL BE EQUIPPED WITH A EXCEL TEMPLATE (www.strategyclub.com- FREE TEMPLATE/FREE TEMPLATE VERSION

17. TO ASSIST YOU IN THE PREPARATION OF THE REPORT.**  FORMAT FOR PRESENTATION:

• Power point slides (less wording/use infographic) should be creative, interesting and covering every important aspects of the report. E.g.

Introduction Mission & Vision (Before & After evaluation) External industrial analysis (Porter 5 Forces, CPM & EFE Matrix) Internal company analysis (IFE Matrix) Objectives, strategy recommendations (SWOT MATRIX and another 1 (one) tool (SPACE, BCG, IE or GRAND) & QSPM) Strategy chosen & the detail of action plans executions Conclusions

• Hard copies (printed) of power point slides to be submitted during the presentation session. 2 slides per page.
• Duration for presentation 25 minutes per group (20 minutes for presentation and 5 minutes for Q&A session).
• Maximum slides: 15
• Every group member must contribute to the presentation. Grades given are also in consideration of an individual performance and effort to participate during the presentation and group work.