1. Terangkan setiap elemen dalam konsep pemasaran.
Explain each element in the marketing concept.
Markating concept is a marketing strategies that entreperneur need to
understand the target customers needs, want and demand, so he can develop product
pr sevices that are of value to the customers.
The first element of marketing concept is relatoinship markating. Relationship
marketing is to build a long-term win win and satisfiying relationship between the
parties involved.This is accomplished by marking a conscious effort to understand the
needs and wants of the other parties and to offer competitive prices for the companies
offerings.
The second element is analysis of the marketing environment. Marketing
environment separated to two part it is internal environment and external environment.
Marketeers need to analyse and identify internal strengths, weaknesses anf external
oppotortunity and threats and work out suitable strategies so that internal capability
matches with external opportunity.
The external environment analysis is made up with the microenvironment and
the macroenvironment. The microenviroment ia consist of components that have a
direct influence on the organizations’s ability to develop marketing strategies that
create beneficial exchange of value with the customers.The microenvironment factors
include supplies it is the parties that provide the resourses for the production of
product and services, marketing intermediaries it are the channel members, or
middleme, that assist a business to distribute its products to the customers, customer,
competitiors are other organization that offer similar or alternative product or service,
and the public it refer to the general public, media publc, financial public or any group
thet direct interest in the oraganization.In addition, the macroenvironment factor are
uncontrollable variables in external environment. It include demography factors is the
study of the vital ststistics of the population, enconomic factors that is of particular
concern to marketeers includes consumer income, inflation and recession.
Political-lrgal factor it is include laws, policies, regulations restrictions affect the
marketing strategies development, culture factor it is influence basic on belief, values,
