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The blue and pink cells provide additional information For more information on the BCG Matrix template please visit:
Simply type over the grey cells below to qui
Step 1 Enter the Title of Your BCG Matrix ==>
Step 2 Step 3
Enter the Products to be Mapped
1 AAA 45.00%
2 BBB 35.00%
3 CCC 2.00%
4 DDD 5.00%
5 EEE 10.00%
Welcome to "Create Your BCG M Follow the Steps in Yellow. Only can enter data/information in the light g rey cells. The Marketing Study Guide
Enter market share for
the product/brand
Step 7 One version is in color, the oth
When finished entering your data, there are TWO versions o
15.00% 20.00% 25.00% 30.00% AAA DDD
My BCG Matrix
STARS QUESTION M
20.00 2.00 0. -10.00% -5.00% 0.00% 5.00% 10.00% BBB CCC EEE Template by the Mar
CASH COWS
RELATIVE MARKET SHARE MARKET GROWTH RATE
Or you can watch this YouTube video: Email: [email protected]
the grey cells below to quickly and easily create the BCG Matrix
My BCG Matrix
Step 4 DO NOT ENTER Step 5
to "Create Your BCG Matrix" with Market Shares r data/information in the light g rey cells. For advanced users only: password is BCG How to use the BCG Matrix Excel template rketing Study Guide
Enter market share
for their largest
competitor
Relative market share
will automatically
calculate below
Enter the market growth
rate %
Version 2 in B&W 0.20 0. CCC EEE Template by the Marketing Study Guide
DOGS
E MARKET SHARE DDD EEE x
QUESTION MARKS
0.20 0. CCC EEE Template by the Marketing Study Guide
DOGS
E MARKET SHARE
To Copy/Paste the Matrix Click on the very edge of the matrix to highlight it Select 'copy' from the menu Go to your document Select 'paste', then 'paste special' and choose to paste as a picture
o your document.
After you paste as a picture, you can then resize the matrix
Step 5 One version is in color, the ot
When finished entering your data, there are TWO versions
AAA
My BCG Matrix
QUESTION M
Template by MarketingStudyGuide.com
HIGH STARS
CCC EEE LOW Market Growth Rate HIGH Relative Market Share
CASH COWS
AAA EEE My BCG Matrix
QUESTION MA
Template by MarketingStudyGuide.com HIGH Market Growth Rate
STARS
Or you can watch this YouTube video: Email: [email protected]
rey cells below to quickly and easily create the BCG Matrix
My BCG Matrix
Score each product portfolio for share and growth Step 4
Use a 1-9 scale, where… 9 = Very high Note: Circle sizes represent revenue 7 = High 5= Average 3 = Low 1 = Very low Note: You may use any value in the 1-9 scale, e.g. 6. Note: The higher the number, the larger the market share or growth rate or circle size in the matrix Note: If not known, set all va RELATIVE MARKET SHARE MARKET GROWTH RATE CIRCLE SIZES 9 9 1 1 9 1 1 9 5 5 eate Your BCG Matrix" without Market Shares nter data/information in the light g rey cells. For advanced users only: password i How to use the BCG Matrix Excel template The Marketing Study Guide
version is in color, the other version is in black and white.
Version 1 in COLOR Scroll down for Version 2
, there are TWO versions of the BCG Matrix below to copy/paste it into your document.
DDD
x
QUESTION MARKS
BBB LOW
Email: [email protected]
trix
Change the circle sizes
Note: Circle sizes represent revenue size Note: If not known, set all values to 5 CIRCLE SIZES 3 3 3 3 3 es For advanced users only: password is BCG
