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Hootsuite Certification exam study guide, Hootsuite Exam Q
& A
Why is it important to connect your social networks to Hootsuite? A. You cant do anything in Hootsuite without performing this step first B. It provides enhanced analytics data C. Without it, you'll only be able to listen to conversations, but not respond D. Without it, you'll only be able to publish messages, but not engage with your audience - CORRECT ANSWER A. You cant do anything in Hootsuite without performing this step first What is the most popular and loved feature of Hootsuite? A social media analytics and metrics B the ability to schedule and publish messages to multiple accounts at once C geo-locating conversations and geo-targeting messages D the ability to automate all your social media activities - CORRECT ANSWER B the ability to schedule and publish messages to multiple accounts at once Which of the following statements about adding social networks to Hootsuite is false? A You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts. B You can link any supported social network to Hootsuite, regardless of whether you have account access. C You can connect Hootsuite to any supported social network to which you have account access.
D
By adding an account you're giving the Hootsuite platform permission to manage that account. - CORRECT ANSWER B You can link any supported social network to Hootsuite, regardless of whether you have account access. To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) Choose ALL answers that apply. A the compose box B tools drop down menu C Streams view D quick search E account & settings / user profile - CORRECT ANSWER C Streams view & E account & settings / user profile Which of the following is not a feature of Hootsuite? Choose only ONE best answer. A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) B the ability to schedule and publish messages to multiple accounts at once C the ability to monitor conversations and engage with your audience across multiple social networks D geo-locating conversations and geo-targeting messages - CORRECT ANSWER A
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. (pick two) Choose ALL answers that apply. A owly links are prioritized by social networks B owly links provide higher resolution previews of the webpage being linked to C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs E owly links are perceived as more trustworthy than regular URLs - CORRECT ANSWER C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs When publishing to Pinterest from Hootsuite, you must include two items, which are: Choose only ONE best answer. A a target audience and a link B a caption and a photo C a photo and a link D a scheduled time and a photo - CORRECT ANSWER C a photo and a link Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.
Choose only ONE best answer. A Mobile Notification B Direct Publishing - CORRECT ANSWER A Mobile Notification When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? Choose only ONE best answer. A text message B calendar reminder C email D push notification E a gentle owl hoot - CORRECT ANSWER D push notification The following features are accessible on Hootsuite Mobile: Choose only ONE best answer. A Streams, Content Library, Insights, Search, and Settings B Publisher, Comments, Compose Box, Search, and Insights C Publisher, Streams, Campaigns, Insights, and Settings D Streams, Publisher, Compose box, Search, and Settings - CORRECT ANSWER D Streams, Publisher, Compose box, Search, and Settings
To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. Choose only ONE best answer. A published comments B search C YouTube engagement D replies E moderate - CORRECT ANSWER A published comments Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? Choose only ONE best answer. A Hootsuite campaigns B bulk composer C content library D auto-schedule E calendar view in the Publisher - CORRECT ANSWER B bulk composer To send a carefully crafted message more than once, you should use: Choose only ONE best answer.
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geo-targeted messages B auto-schedule C Hootsuite drafts D duplicate message E Hootsuite profile picker - CORRECT ANSWER C Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: Choose only ONE best answer. A put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite administrator B automatically posted to a social network, with a pre-scripted message and a trackable link C commented on automatically, with customizable, pre-scripted copy that you input under your RSS Feed preferences D blocked from your feed - CORRECT ANSWER B automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? Choose only ONE best answer. A Hootsuite Analytics B
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first response time F
of LinkedIn status updates - CORRECT ANSWER A
total clicks B clicks by country D reaction topics With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. Choose only ONE best answer. A content libraries B message approvals C streams D Publisher calendars E campaigns - CORRECT ANSWER C streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? Choose only ONE best answer. A posts B share of voice C engagement
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owly traffic E followers - CORRECT ANSWER B share of voice When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos. Choose only ONE best answer. A 0 B 24 C 10 D 240 - CORRECT ANSWER A 0 Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions team members have permission to perform in Hootsuite - CORRECT ANSWER B) Plan the content publishing schedule in a calendar format Publisher's calendar view is especially useful for: A) monitoring whether a customer service query has been addressed B) seeing all your scheduled posts in a single list C) approving messages composed by team members D) identifying gaps in your publishing schedule - CORRECT ANSWER D) identifying gaps in your publishing schedule
well known customer) When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos A) 24 B) 240 C) 5 D) 100 - CORRECT ANSWER A) 24 When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles? A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile B) to publicly display that you've included them in an Instagram List - which can be helpful for forging connections with key influencers C) to keep track of who has unfollowed you D) so you can track the conversations happening in your area and efficiently connect with potential new customers E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase - CORRECT ANSWER A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile There are several ways you can schedule messages in Hootsuite. Which of the following doesn't belong? A) From within the Compose Box (manual and auto-schedule) B) Using the bulk uploader C) From within the calendar view in the Publisher D) From the drop down menu in a search stream - CORRECT ANSWER D) From the drop down menu in a search stream It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) you may not want every team or member to have access to every social network C) it's a required step for posting anything to a social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box - CORRECT ANSWER B) you may not want every team or member to have access to every social network
Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box - CORRECT ANSWER C) Publisher Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like how often people can submit entries. When you're getting started, a good rule of thumb is to: A) Hootsuite Campaigns sets this number automatically for you; it's not user- specifiable B) let people submit only one entry for the life of the campaign; allowing more may put you in breach of a social network's Terms of Service agreement C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign D) let people submit as many entries as they wish; this will engage your most motivated contestants - CORRECT ANSWER C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store B) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag C) compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store D) set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located - CORRECT ANSWER A) set up a geo- search stream, filtered by the hashtag AND the desired radius around the geocode for the new store Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:
E) Social Sweepstake, Entry Form - CORRECT ANSWER D) Social Sweepstakes, Sign Ups Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. A) the Metrics module in Hootsuite Social Data B) the Insights feature of Hootsuite Analytics C) the Social Data feature in Hootsuite Insights D) the Analytics module in Hootsuite Metrics E) the Boards feature within Hootsuite Analytics - CORRECT ANSWER E) the Boards feature within Hootsuite Analytics When using Hootsuite's Bulk Scheduling feature, all messages must be scheduled at least _______ minutes ahead of when you plan to import the .csv file into Hootsuite. A) 90 B) 10 C) 30 D) 2 - CORRECT ANSWER B) 10 A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like: A) brand conversation by country, # of published tweets, # of LinkedIn status updates B) pick up time, handling time, resolution time C) share of voice, follower growth, recent posts, overall post volume D) first response time, first response time by team, shortened links, total clicks E) total clicks, clicks by country, or reaction topic - CORRECT ANSWER E) total clicks, clicks by country, or reaction topic ___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations. A) Internal Tags B) Analytics C) Search streams D) Plug-Ins E) Comment Streams - CORRECT ANSWER C) Search streams
_______ are created under ________, similar to how you create individual files within a broader file folder A) Streams, Tabs B) Tabs, Streams C) Engagements, Publisher D) Libraries, Engagement E) Arrows, Columns - CORRECT ANSWER A) Streams, Tabs What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? A) To fine-tune your team's social media tactics to do more of what's working B) to supply colleagues with data required for Bulk Uploader entries C) to provide more accurate geo-location search results in Engagement streams D) to provide colleagues with relevant content to publish with the Compose Box E) to demonstrate the ROI of your social media efforts to more senior leadership in your company - CORRECT ANSWER A) To fine-tune your team's social media tactics to do more of what's working E) to demonstrate the ROI of your social media efforts to more senior leadership in your company Which one of the following is not an option in the compose box? A) Suggested Content Scheduling B) Bulk-uploader C) Auto-schedule D) Manually schedule E) Using the View Date in Publisher button - CORRECT ANSWER B) Bulk-uploader The number of social networks a user can add to Hootsuite is: A) variable, depending on plan type B) 50, regardless of plan type or user C) 20, regardless of plan type or user D) unlimited for all users - CORRECT ANSWER A) variable, depending on plan type With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. A) Engagement Streams B) Message Approvals C) The Publisher
D) the Hootsuite umbrella company E) a consortium of companies who own the internet - CORRECT ANSWER A) a tool for collaborating as a team to manage social media activities Why would you want to save a message as a draft in Hootsuite? A) To send a carefully crafted message more than once B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin C) To provide your entire team with approved messaging to support a campaign D) To provide a new team member with "in-dash" feedback on social messaging they have composed - CORRECT ANSWER B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: A) Assignments Feature B) Publisher C) Hootlet D) RSS Feed E) Compose Box - CORRECT ANSWER C) Hootlet What is the most popular and loved feature of Hootsuite? A) The ability to schedule and publish messages to multiple accounts at once B) Social media analytics and metrics C) Geo-locating conversations and geo-targeting messages D) The ability to automate all your social media activities (i.e., Autopilot functionality) - CORRECT ANSWER A) The ability to schedule and publish messages to multiple accounts at once You can do the following actions in the Hootsuite Compose Box, except: A) convert a web address into a shortened, trackable owly link B) search for mentions of your company name C) track character count limits for the social networks your posting to D) schedule when your message should publish E) pick the social profiles to which you want to publish your message - CORRECT ANSWER B) search for mentions of your company name
When using the Instagram Integration in Hootsuite, we recommend setting up a __________________ so you can easily acknowledge those who support your brand by liking and commenting on their posts. A) username search with your IG handle B) keyword search stream with phrases used to search for your company C) hashtag search stream for your branded hashtag D) dedicated tab for your Instagram friends and followers E) location search stream, with geocode set for your specific location - CORRECT ANSWER C) hashtag search stream for your branded hashtag Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface - CORRECT ANSWER C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower A Vanity URL in Hootsuite is: A) one that contains a custom domain suffix, such as .io .ly .ing .love B) a set of re-direct links provided to your organization's administrator by Hootsuite C) One web address within a larger pre-determined set of commercially available domain names associated with a certain industry segment D) a customizable, branded URL that also let's you track click through statistics - CORRECT ANSWER D) a customizable, branded URL that also let's you track click through statistics The purpose of the social profile picker in the Compose Box is to: A) select or deselect your existing social networks you'd like to connect to with your Hootsuite account B) select the social networks you'd like to monitor for activity relevant to your brand
