Prepare for your exams
Get points
Guidelines and tips
Sell on Docsity
Docsity AI

Prepare for your exams

Study with the several resources on Docsity

Earn points to download

Earn points by helping other students or get them with a premium plan

Guidelines and tips

Sell on Docsity

Docsity AI

Log in Sign up

Prepare for your exams

Study with the several resources on Docsity

Find documents

Prepare for your exams with the study notes shared by other students like you on Docsity

Search for your university

Find the specific documents for your university's exams

Docsity AINEW

Summarize your documents, ask them questions, convert them into quizzes and concept maps

Explore questions

Clear up your doubts by reading the answers to questions asked by your fellow students

Earn points to download

Earn points by helping other students or get them with a premium plan

Share documents

20 Points

For each uploaded document

Answer questions

5 Points

For each given answer (max 1 per day)

All the ways to get free points

Get points immediately

Choose a premium plan with all the points you need

Study Opportunities

Choose your next study program

Get in touch with the best universities in the world. Search through thousands of universities and official partners

Community

Ask the community

Ask the community for help and clear up your study doubts

Free resources

Our save-the-student-ebooks!

Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors

Hootsuite Platform Features and Capabilities, Exams of Information and Communications Technology (ICT)

Chamberlain College of Nursing Information and Communications Technology (ICT)

An overview of various features and capabilities of the hootsuite social media management platform. It covers topics such as publishing directly to instagram, using hootsuite inbox for social media conversations, navigating the hootsuite dashboard, leveraging hootsuite analytics, and collaborating with teams on content creation and publishing. The document aims to educate users on how to effectively utilize the hootsuite platform to manage their social media presence, track performance, and streamline their social media workflows.

Typology: Exams

2023/2024

Available from 08/05/2024

paul-kamau-2 🇺🇸

4

(7)

5.4K documents

1 / 17

This page cannot be seen from the preview

Don't miss anything!

Hootsuite Certification Exam 50 Questions with Answer

2023

After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place

to vet and preview those scheduled posts?

1 - Answer: Planner

- Planner

- Boards and Streams

- Analytics

- Insights

- Impact

Which of the following is not a benefit of publishing to Instagram using

Hootsuite?

2 - Answer: Adding location tags and swipe-up links to your post from within the

Composer

- Scheduling and rescheduling multiple posts in advance

- Reviewing Instagram analytics alongside metrics from your other social accounts

- Adding location tags and swipe-up links to your post from within the Composer

- Viewing comments on your Instagram content in the same window as

engagements on your other social accounts.

When managing Instagram with Hootsuite, we recommend using Instagram

Business accounts. Why is this?

2 - Answer: You can publish directly to Instagram without using your phone or the

Instagram app

- Profile metrics for Personal Instagram accounts require 10K+ followers

Discover Exams of Information and Communications Technology (ICT) Chamberlain College of Nursing

Partial preview of the text

Download Hootsuite Platform Features and Capabilities and more Exams Information and Communications Technology (ICT) in PDF only on Docsity!

Hootsuite Certification Exam 50 Questions with Answer

After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place to vet and preview those scheduled posts? 1 - Answer: Planner

Planner
Boards and Streams
Analytics
Insights
Impact Which of the following is not a benefit of publishing to Instagram using Hootsuite? 2 - Answer: Adding location tags and swipe-up links to your post from within the Composer
Scheduling and rescheduling multiple posts in advance
Reviewing Instagram analytics alongside metrics from your other social accounts
Adding location tags and swipe-up links to your post from within the Composer
Viewing comments on your Instagram content in the same window as engagements on your other social accounts. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 2 - Answer: You can publish directly to Instagram without using your phone or the Instagram app
Profile metrics for Personal Instagram accounts require 10K+ followers

Business profiles allow you to upload videos that are more than 60 seconds long
You can publish directly to Instagram without using your phone or the Instagram app
Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Geo-search streams are used to help you find social media conversations relevant to your brand that are happening 3 - Answer: in specific physical locations
on specific social networks
in your home country
on private profiles or closed networks
in pre-set topic areas
in specific physical locations In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for 4 -? Answer: understanding the full context of the most recent exchange
understanding the full context of the most recent exchange
targeting paid advertisments to the user more accurately.
gathering marketing analytics on the user's behaviour.
feeding data into Hootsuite chatbot for more human-like responses. What is the most popular feature of Hootsuite? 5 - Answer: Scheduling and publishing messages to multiple accounts at once
Geo-locating conversations and geo-targeting messages.
Scheduling and publishing messages to multiple accounts at once
Social media analytics and metrics.
Automating all your social media activities.

9 - Answer: quotation marks around the phrase

asterisks around the phrase
ampersands before the phrase -Boolean operators after the phrase
@ symbol after the phrase
quotation marks around the phrase Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of the following are reasons you'd want to use this feature. (Pick two) 10 -? Answer: Owly links track how many people clicked it & Owly links use less characters than regular URLs
Owly links provide higher resolution previews of the webpage being linked to
Owly links are prioritized by social networks
Owly links track how many people clicked it
Owly links use less characters than regular URLs A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 11 - Answer: tiles, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
tiles, which are individual displays of a specific metric
trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
overviews, which are pre-set collections of metrics data
data elves, who work hard for their money What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Academy/Learning Questions - Answer: All of these

All of these
Hootsuite Resource Library
Hootsuite Academy
Hootsuite Blog
Hootsuite Help Centre If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Hootsuite Academy/Learning Questions - Answer: Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.
Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.
Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.
Complete the Hootsuite Social Marketing Certification Course
Add Hootsuite as a previous employer in your resume When using the Hootsuite Composer, what's the purpose of the social profile picker? 12 - Answer: To select the social profiles to which you want to publish your post.
To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
To select the social profiles to which you want to publish your post.
To monitor account activity on your social accounts connected to Hootsuite.
To create a network-specific search stream in the Engagement area. To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: 13 - Answer: Enter their name or email address
auto-populate an internal CRM message

Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 17 -? 50% Answer: Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only & Ask the owner of the Facebook Page to add you as an Admin or Editor to their page

Connect the Instagram account to your own personal Facebook profile instead
Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
Create a fake Facebook Page for the organization that you can access
Ask the owner of the Facebook Page to add you as an Admin or Editor to their page The Hootsuite Inbox is used for 18 - Answer: all the options in this list
getting a quick overview of public and private messages received on your social accounts.
all the options in this list
saving a collection of regularly used responses, so you can reply faster
responding directly to comments made on a thread If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? 19 - Answer: Publisher
Assignments
Inbox
Engagement
Content Library
Publisher
Approvals Queue

When saving messages as drafts, it's important to remember that your draft will not go live unless _______. 20 - Answer: You have scheduled it or clicked Publish

You have approval from a Super-Admin
You have unlocked the draft for editing
You have admin permissions or higher
You have sacrificed one chicken as an offering to the gods
You have scheduled it or clicked Publish With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two) 21 - Answer: Automatic Organic Performance Promotion & Single Post Boosting
Automatic Organic Performance Promotion
Intelligent Cost Per Click
Automagic ROI Enhance Feature
Single Post Boosting
Automated Boosting You can do all of the following actions in the Hootsuite Composer, except 22 - Answer: search for mentions of your company name
pick the social accounts to which you want to publish your post
convert a web address into a shortened, trackable owly link
schedule when your post should publish
add alt-text to make the content more accessible
search for mentions of your company name The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 23 - Answer: 24 hours

26 - Answer: super-admin level

super-admin level
team admin level
ow.ly level
executive level
admin level Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? 27 - Answer: Send a direct message to a user
Save a composed post as a draft Like and reply
Send a direct message to a user
Search for hashtags or keywords
Retweet and favourite Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: 28 - Answer: All of the options in this list
In the Composer, after selecting a photo to post.
Under "Edit Asset" in the Content Library.
In the Promote area, for editing paid ads.
All of the options in this list What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? 29 -? Answer: The Social Data Share feature

Social Return Transparency
the Metrics module
the Insights feature
the Social Data Share feature
the Reports feature
SOC_ROI_DIST When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? 30 - Answer: 10 minutes
2 hours
10 minutes
2 hours
1 day
30 minutes Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 31 -? Answer: The Boards and Streams area
The Composer area
The Boards and Streams area
The App Directory area
The content library area _______ are created within ________, similar to how you create individual files within a broader file folder. 32 - Answer: Streams; Boards
Libraries; Engagement
Arrows; columns
Engagements; Publisher

to approve or delete incoming comments on your channel or specific videos
to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience See the visual below. Why is the action being taken here important? 35 - Answer: Without adding social networks, you can't take any actions within the Hootsuite dashboard.
Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
Running reports is a vital part of demonstrating ROI.
Publishing messages is how you'll engage your audience.
Without adding social networks, you can't take any actions within the Hootsuite dashboard. Which description below best describes the action being performed here? 36 - Answer: Adding a social account to Hootsuite
Creating a search stream
Sharing account permissions with your team
Adding a social account to Hootsuite
Composing a post for your audience
Scheduling a post To manage and coordinate the social media activities of a team of people within Hootsuite, you'll need to use 37 -? Answer:
account provisioning
Hootsuite Collaboration feature
Hootsuite Impact
Telepathy
Hootsuite Organizations

Google's Teams plug-In Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? Dashboard Comprehension Questions -? Answer:
Owly Link Shortener
Hootsuite Inbox
Hootsuite Photo Editor
Hootsuite Composer Drafts
Hootsuite App Directory You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply) Dashboard Comprehension Questions -? Answer:
Amplify
Owly Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
Hootsuite Composer
All of the above

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 38 - Answer: Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks' native AI functionality.

Hootsuite has an 'auto-engagement' feature that interacts with your followers
Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks' native AI functionality. What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? 39 - Answer: Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
Implement a robust approval process with multiple touch points so every team member has input
Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories What must be enabled in Hootsuite for Instagram Stories to publish successfully? 39 - Answer: Direct Publishing Notifications
The Instagram Stories integration
Direct Publishing Notifications

The Mobile Publishing workflow
Super-admin organization permissions With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? 40 -? Answer:
Analytics
Message Approvals
Inbox
Drafts
Assignments Why would you want to add someone to a Twitter list in Hootsuite? 41 -? Answer: to create a focused feed of similar users such as industry influencers, advocates, or competitors
to boost the SEO of your Twitter posts
to block them from commenting or re-sharing your posts
to create a focused feed of similar users such as industry influencers, advocates, or competitors
to group together your published tweets by topic for easier reference
to send targeted direct messages in bulk

Hootsuite Platform Features and Capabilities, Exams of Information and Communications Technology (ICT)

Related documents

Partial preview of the text

Download Hootsuite Platform Features and Capabilities and more Exams Information and Communications Technology (ICT) in PDF only on Docsity!

Hootsuite Certification Exam 50 Questions with Answer