Text-Based Presentations: Understanding the Power of Words and Typography, Lecture notes of Nutrition

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TEXT MEDIA

AND INFORMATION

Objectives

 Identify the basic elements in

creating a text-based

presentation.

 Evaluate the text-based

presentation through the design

principles and elements.

TEXT

It is a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen. Text is very powerful as well in disseminating information, providing direction and giving suggestions. It is everywhere. Literally.

TEXT

 Formal text-based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.  Informal text-based materials come from personal opinions or views on different issues, processes, etc.

Questions

when dealing

with texts

Who or what institution is sending this message? What techniques are used to attract and hold attention? What is the language used by the writer? What views are represented? Are they balanced? How might the message be interpreted in different ways? What is omitted, slurred, or added in the message?

Text as visual  Typeface (also called font, font type, or type) refers to the representation or style of a text in the digital format. A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats such as True Type Font (.ttf), Open Type Font (.otf), etc. In the absence of images or drawings, text is the easiest way of communicating to your audience. The use of various font types can express different emotions or meaning.

Typefaces:

Sans Serif brings a clean or minimalist look to the text This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Sans serif fonts give a modern look and is used primarily in webpage design. Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

Typefaces:

Slab Serif carries a solid or heavy look to the text This font can be used for large advertising sign on billboards. Examples: Rockwell , Playbill,

Typefaces:

Decorative

caters to a wide variety of

emotions (such as celebration, fear,

horror, etc) or themes (such as

cowboys, circus, holidays, summer,

kiddie, etc.)

Examples: Chiller, Jokerman, Curlz

MT

Design Principles and Elements

Emphasis

refers to the importance or value given to a part of the text-based content When trying to make a point or highlighting a message, you can make the

text bold , italicized , have a heavier

weight , darkened or lightened

(depending on your background color) or enlarged.

Design Principles and Elements

Proximity

refers to how near or how far are the text elements from each other. When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other. For example, the main title and subtitle are usually placed close to each other.

Design Principles and Elements Organization refers to a conscious effort to organize the different text elements in a page. Organization ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page. When there are many elements needed to fit in a page, start by creating a framework or a compartment for the elements. Divide the space by creating lines across the page, making it look like a cabinet with various space sizes. Once you are done compartmentalizing, you can place the different text elements on the boxes.

Design Principles and Elements Repetition concerns consistency of elements and the unity of the entire design Repetition encourages the use of repeating some typefaces within the page. When several typefaces are used on a page, it might distract the audience and fail to communicate what you want them to get from the content. To strike a balance, do not also use just a single typeface for a visual design product.

Design Principles and Elements

Contrast

 creates visual interest to text elements.  Contrast is achieved when two elements are different from each other.  When you place a white text on a very light yellow background, contrast is not achieved and the text will be difficult to read, but when you put a white text on a dark brown background, contrast is created.  Contrast can be achieved in various ways, by

joining the following elements: large font

with a small font, serif and sans serif, thin elements with thick elements, cool color and warm color.