Interview Questions: Comprehensive Guide for General, PR, Sales, & Digital Marketing, Summaries of Digital Marketing

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INTERVIEW QUESTIONS

Contents

• General Interview Questions - Page
• Culture Fit Questions - Page
• PR Interview Questions - Page
• Sales Interview Questions - Page
• Digital marketing interview questions - Page
• Marketing questions - Page

CULTURE FIT QUESTIONS

How do you like to be managed? If you knew your manager was 100% wrong how would you handle it?

What personality traits do you clash with?

How would you describe the corporate culture of your past company?

What core values should all great companies possess?

Suppose you are asked to restore the confidence of senior leaders in your (or team’s) ability, despite a recent failure. How would you go about that? How do you define success? How would you describe the people at your past company?

What was your biggest failure and who was responsible for it? What types of managers do you learn best under? Can you give me an example of a failure you had at work and what you learned from it?

What do you consider to be the perfect work/life balance? When was the last time in work that you were unable to do something alone?

What makes a good team? Tell me about the very first thing you did that you ever got paid for

What’s the greatest day of work you’ve had in your career so far?

What are the strengths that you bring with you to this organization?

Tell me the one thing that is most important to you in making your next career move. Is it money, recognition, stability, challenge, or environment? What does teamwork mean to you? How important is routine to you? Who inspires you and why? What can your hobbies and interests tell me about you that your CV can’t?

What have you done to contribute toward a teamwork environment?

How do you rely on others to make you better?

What are your three ideal job qualities? What kinds of situations do you find most stressful? Describe the work environment or culture in which you are most productive and happy. How well do you adapt to change? Have you ever dealt with company policy you weren’t in agreement with?

What are the characteristics exhibited by the best boss you have ever had, or wished that you have had?

PR INTERVIEW QUESTIONS

Entry Level/Assistant/Executive Level Questions Mid-level management Senior management/Director Level Questions Why do you want a career in PR? What areas of PR or communications do you see growing / being important in the future

What media win are you most proud of?

Can you tell me about a recent PR campaign that you thought worked well and why

Can you tell me about your favourite campaign you worked on

Tell me about a time when you had to overcome a challenge with an individual or group when developing and executing a PR campaign? Can you tell me about a recent PR campaign that you thought failed and why

How do you measure your personal and team ROI on campaigns

What was the most difficult situation you have been in when responding to media and public enquiries. What made it difficult? How did you handle it? What current news stories would you want to hijack for xxx client

How much involvement do you have in new business

What are the advantages and disadvantages of appointing a PR consultancy?

What writing experience do you have in PR? What is the value of the new business you have contributed to in the last 12 months

What would you consider to be your most creative or effective campaign?

How would you prioritize and start your work day? How would you deal with a PR crisis? What would you do if a client or manager disagreed with your PR strategy?

How would you go about finding relevant contacts and sources?

How would you describe public relations to a five year old?

Describe a time you had to manage negative media attention. Which PR firms do you admire and why? How do you use social media to reach and impress traditional media?

Describe a time your PR communications were misunderstood by your target audience. How did you handle it? Which media outlets do you follow? Can you give me 3-5 key publications and/or journalists that you would target for X client

Who are the current members of your team? What are their respective roles?

What PR professionals do you admire and why? How is PR different from advertising? What’s interesting about our current PR work? What would you improve?

DIGITAL MARKETING INTERVIEW QUESTIONS

Entry Level/Assistant/Executive Level Questions Mid-level management Senior management/Director Level Questions

What attracted you to the digital marketing industry? What SEO improvements do you feel could be made to our site?

Can you talk to me about a content strategy that you have implemented? Have you looked at our company website, can you suggest how you would improve it?

How would you respond to a social media crisis?

Talk about one of your most effective campaigns. What made them so effective? What experience do you have in the digital marketing field?

Tell me about your most successful marketing campaign?

What does the conversion funnel look like at your company? How would you describe digital marketing to a five year old?

How do you foresee the future of online marketing?

How many people are in your current team? What are their roles? What analytics tools have you used for tracking digital marketing?

What website CMS platforms have you administered in the past?

What is your experience with marketing automation?

What would you contribute to a digital marketing team?

How do you measure ROI? What is your approach to structuring a budget?

What about digital marketing interests you most? Which social media brand strategy has inspired you lately?

Describe a time your team didn’t agree with your direction. How did you handle it?

If you had to choose one digital marketing niche and do it full time, what would it be?

How do you assess engagement/the value of a visitor to the business?

What is your plan for growing our business using digital marketing?

What company do you admire for their digital marketing and why?

What is your policy on moderating comments on social media?

What do you see as your goals during first 6 months of working with our company?

What digital marketing professional do you admire and why?

What area of online marketing are you most effective at?

When was the last time you were in a crises?

MARKETING INTERVIEW QUESTIONS

Entry Level/Assistant/Executive Level Questions Mid-level management Senior management/Director Level Questions Can you talk to me about a recent marketing campaign that you liked?

What metrics do you measure yourself on? You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk me through your process. Why did you choose a career in marketing? How will you measure ROI? What factors do you consider the most important when attempting to influence consumer behaviour? How would you describe marketing to a five year old?

What technology will you use to promote your brand?

How would you provide social media power to your employees? What skills do you bring that we don't already have? How long will it take to see results? How do you get the best out of your agencies? Why? If you had to choose one marketing niche and do it full time what would it be?

What marketing budget are you used to working with?

Can you provide me a recent example where you were responsible for changing the strategy for your brand that had measurable impact on the revenue line? What aspect of marketing do you enjoy the most? How do you keep up to date with changes in the field?

How large was the advertising budget that you were responsible for? What additional training would you want to improve your marketing skills?

Tell us about a marketing project in which you had to coordinate and manage a diverse team of people.

What do you think of brand X? What have you seen of it? What would you like to change?

What company do you admire for their marketing activity and why?

Give an example of how you have effectively managed a tight budget to accomplish a marketing activity.

What team factors do you focus on as a manager to drive marketing effectiveness?

What marketing professional do you admire and why?

Can you give me an example of a campaign that did not work out as you had planned?

Describe a few innovative ways to influence consumer behaviour

What will your goals be after taking this job? What are the biggest challenges a marketing manager faces today?

The world has gone through an economic meltdown in recent years. What are the challenges faced by marketers today? How did you deal with such tough situations?