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ISDS 3001 Final What is the top-level position in the IT function? Select one: A.Architect B.Chief Information Officer (CIO) C.Developer D.Analyst - Answer Chief Information Officer (CIO) You own a company and you realize that your firm has very weak IT strategy. Who should you replace? Select one: A.Project manager B.Strategy administrator C.Network administrator D.Chief Information Officer (CIO) - Answer Chief Information Officer (CIO) One of your friends who is enrolled in the college of business tells you: 'it's not important for me to understand IT and information systems.' What would be a good argument to prove him wrong? Select one: A.Moore's law will continue to make computers more powerful and pervasive, but it is general and functional managers who must figure out how to use them to create value for organizations. B.Moore's law will continue to make computers slower. For this reason, general and functional managers must figure out to create value for organizations. C.Moore's law will continue to make computers more powerful and pervasive, therefore it is up to computer scientists to figure out how to create value for organizations. D.Moore's law will continue to make computers easier to use, therefore general and functional managers must learn how to write software programs to create value for organizations. - Answer Moore's law will continue to make computers more powerful and pervasive, but it is general and functional
managers who must figure out how to use them to create value for organizations. Which of the following is an example of a managerial staff position in the IT function? Select one: A.Developer B.Database architect C.Analyst D.Network administrator - Answer C. Analyst Netflix has 100 million subscribers. Which of the following trends is most responsible for their success? Select one: A.Ubiquitous network access B.Digital computers are increasingly complex C.Declining storage cost D.Digitization law - Answer A. Ubiquitous network access One of your friends who is enrolled in the college of business tells you: 'it's not important for me to understand IT and information systems.' What evidence could you use to convince him that he is wrong? Select one: A.The top 5 publicly traded companies are all technology companies, because software is now a key driver of business success. B.The top 5 publicly traded companies are all technology companies, because everyone now has access to the Internet. C.The top 5 publicly traded companies are all technology companies, because everyone wants an iPhone. D.The top 5 publicly traded companies are all energy companies, because the world's natural resources are scarce. - Answer A.
Siri, Alexa, Cortana, Google Assistant are examples of voice user interfaces. Which of the following trend is most closely related to the fact that these interfaces are now widely available? Select one: A.Ubiquitous network access B.Computers have become easier to use C.Declining storage cost D.Cost of computing power have declined - Answer B. Computers have become easier to use The ATMs of your bank still run the Windows XP operating system. In 2018 Microsoft decided to stop supporting Windows XP. As a consequence, no more security update will be released for it. Because of systemic effects, you could intervene on any one of the four components of the information systems to address this problem. Which intervention would be most appropriate for the bank in this case? Select one: A.Process. You should extend the bank hours so it is easier for customers to use the tellers in the bank instead of the ATMs. B.Technology. You should upgrade all ATMs to a newer version of the operating system. C.Structure. You should provide incentives to customers to use the tellers in the bank instead of the ATMs. D.People. You should train customers to improve their cybersecurity skills. - Answer B. Technology. You should upgrade all ATMs to a newer version of the operating system. The owner of a large car dealership in your hometown, just told you he is thinking about using virtual reality to reduce the number of test drives by customers. He is all excited about the initiative because he thinks it will increase efficiency. You think this initiative will be very disruptive to the structure component of the existing car dealership information system. Why? Select one:
A.Virtual reality is an unproven technology and it will not work smoothly. B.Many customers will not want to use the new system because they believe it is not a substitute for a driving experience. C.Virtual reality will significantly change the relationships between customers and sales associates, reducing their chance to earn commissions. D.Virtual reality systems are too new, very few people know how to use them. - Answer C. Virtual reality will significantly change the relationships between customers and sales associates, reducing their chance to earn commissions. Napoleon's army would NOT need an information system. Is this statement correct? Select one: A.Yes, given the small amount of battles they fought, Napoleon's army would not need an information system. B.No, they would need IT to run their operations, even in the early 1800s. C.No, they would need an information system to run their operations like keeping track of supplies and soldiers' assignments. D.Yes, digital computers were not invented at the time, so Napoleon's army had no need for an information system. - Answer C. No, they would need an information system to run their operations like keeping track of supplies and soldiers' assignments. Which of the following is an example of the process element of an information system? Select one: A.The procedure for enforcing security at airports using body scanners. B.A laptop used by a sales agent to quote prices to a client. C.The revenue management software that airlines use to change ticket prices. D.A tablet used to take restaurant orders at the table. - Answer A. The procedure for enforcing security at airports using body scanners.
Are the terms Information System and Information Technology synonymous? Select one: A.No because information systems is a component of modern information technology. B.No because information technology is a component of modern information systems. C.No because information technology is made with digital and modern information systems are made with analog. D.Yes because information technology is a component of modern information systems. - Answer B. No because information technology is a component of modern information systems. When designing an information system you must optimize the IS as a whole, not each individual component. This is because the components of an IS interact with one another. We have termed this phenomenon: Select one: A.IT infrastructure B.Firm strategy C.Systemic effects D.Organizational context - Answer C. Systemic effects What is the focus of 'predictive analytics'? Select one: A.To better understand what has occurred B.To better understand what should occur C.To better understand what will occur D.To guide managerial decisions - Answer C. To better understand what will occur
Which of the following is correct regarding the characteristics of decision making at the executive level of an organization? Select one: A.It is concerned with high-level, long-term decisions B.It is highly unstructured and often ad hoc C.It is often supported by Executive Information Systems (EIS) D.The objective is to predict future developments by evaluating trends E.All choices are correct - Answer E. All choices are correct Which one of the following is not one of the three main phases of the IS cycle? Select one: A.Integrating transaction processing systems B.Handling the present C.Preparing for the future D.Remembering the past - Answer A. Integrating transaction processing systems In chapter #3 the book briefly introduced the notion of Business Process Reengineering (BPR) to refer to: Select one: A.The way a firm does business B.A large, integrated software application designed to integrate old legacy systems C.The fundamental rethinking and radical redesign of a firm's existing business processes D.A business process enacted to create a data warehouse E.The equivalent of paving the cow-paths - Answer C. The fundamental rethinking and radical redesign of a firm's existing business processes
Transactions were batched and processed by a mainframe at periodic intervals Which kind of analytics make use of statistical modeling and machine learning algorithms? Select one: A.Predictive analytics B.Big data analytics C.Descriptive analytics D.Prescriptive analytics - Answer A. Predictive analytics Enterprise systems are built around which concept? Select one: A.Isolation B.Durability C.Consistency D.Atomization E.Integration - Answer E. Integration What is the difference between a data warehouse and a data mart? Select one: A.A data warehouse enables data integration, while a data mart does not B.A data warehouse is designed to focus on specific business functions for a specific community within an organization, while a data mart is not C.Compared to a data warehouse, a data mart is smaller and easier to build D.A data warehouse is designed for analytics, while a data mart is designed for transaction processing - Answer C. Compared to a data warehouse, a data mart is smaller and easier to build A market is likely to tip when there are:
Select one: A.Weak economies of scale and low need for product variety B.Entering a period of recession in the dot-com industry as a whole C.Strong economies of scale and low need for product variety D.Weak economies of scale and high need for product variety E.Strong economies of scale and high need for product variety - Answer C. Strong economies of scale and low need for product variety Network effects are associated with: Select one: A.Large manufacturing facilities B.Demand-side economies of scale C.Supply-side economies of scale D.Both supply-side and demand-side economies of scale E.Word-of-mouth communication - Answer B. Demand-side economies of scale Who owns the Internet? Select one: A.The Internet is owned by millions of entities B.The Internet is owned by the universities C.The Internet is owned by the web engineers D.The Internet is owned by the governments E.The Internet is owned by the users who browse websites - Answer A. The Internet is owned by millions of entities How is value created in networks? Select one: A.Value is a function of bandwidth and capital investment B.Value is a function of the number of high-tech devices in the network
A network of networks Which of the following is not an economic characteristic of information? Select one: A.There is a high risk involved in producing information goods B.Low replication costs C.Low production costs D.Information goods are not consumed by use E.Low distribution cost - Answer C. Low production costs Positive feedback refers to what? Select one: A.An economic condition that is completely unpredictable B.An economic condition where nothing changes C.An economic condition where the stronger gets stronger and the weaker get weaker D.An economic condition where the weaker gets stronger and the stronger get weaker. - Answer C. An economic condition where the stronger gets stronger and the weaker get weaker Tippy markets are associated with strong positive feedback. Select one: True False - Answer True What is the revenue model of a firm that initially gives away its product or service for free and later attempts to charges for premium services? Select one: A.Subscription B.Pay for service
C.Freemium D.Advertisement support - Answer C. Freemium What is the revenue model of Netflix.com? Select one: A.Advertisement support B.Subscription C.B2B D.B2C - Answer B. Subscription When categorizing eCommerce initiatives by company structure, which category does Walmart fall into? Select one: A.Affiliation B.Pure Play C.Bricks and Clicks D.Brick and Mortar - Answer C. Bricks and Clicks What is the revenue model of Google? Select one: A.Subscription B.Advertisement support C.Freemium D.Pay for service - Answer B. Advertisement support What have we defined as: "an online exchange of value"? Select one:
D.Business-to-Business (B2B) - Answer A. Business-to-Consumer (B2C) With the term Web 2.0, we refer to the second coming of the services provided over the Internet. More specifically, Web 2.0 is mostly based on mobility and mobile applications. Select one: True False - Answer False When discussing the impacts of the Internet, we observed that marketplaces like Amazon or Alibaba are edging out the middlemen. We referred to this opportunity of digitalization as: Select one: A.The long-tail B.Reintermediation C.Disintermediation D.Self-service - Answer C. Disintermediation As part of its' IS strategic business planning process, a multinational large bank is conducting a SWOT analysis to review how well equipped it is to achieve its vision in accordance with the newly developed IS guidelines. The bank is globally recognized as one of the most innovative institutions in the industry that tends to keep up with the latest technology trends. In this context, blockchain, the distributed ledger technology, is likely to be perceived by the bank as: Select one: A.An opportunity B.A strength C.A threat D.A weakness - Answer A. An opportunity
There are six key questions that senior executives should answer when getting involved in information systems management. The first question is "How much should we spend on IT?" This question is intended to: Select one: A.Decide what the role of information systems and technology should be in the organization. B.Decide what business processes are most important to the firm at a given point. C.Decide the degree of service the firm needs, and that they are willing to pay for. D.Weigh the cost/benefits of standardization and flexibility. E.Assign responsibility for information systems projects. - Answer A. Decide what the role of information systems and technology should be in the organization. Delta Airlines is a major United States airline which, along with subsidiaries and regional affiliates, operates over 5,400 flights daily. Its infrastructure enables Delta to operate with the needed degree of efficiency and effectiveness. Even small disruptions can endanger Delta's wellbeing and future viability as an airline carrier. Which quadrant of the strategic impact grid do you think Delta can be placed in? Select one: A.Factory B.Strategic C.Support D.Turnaround - Answer A. Factory A long-term proposal that identifies new systems, new projects, or new directions for the IS organization is an example of: Select one: A.A strategic initiative B.A business strategy
Increase user confidence and trust in Facebook by ensuring improved security measures within the platform Which of the following is not an advantage offered by the information system planning process? Select one: A.The information systems plan is an informal contract that specifies the objective of information systems deployment and the responsibilities of the parties involved. B.The planning process enables and supports intra-organizational communication. C.The planning process gives the firm an overall direction and purpose when selecting IS projects. D.The planning process is a cost-effective way to select IS projects to fund as part of the yearly budgeting process. - Answer A. The information systems plan is an informal contract that specifies the objective of information systems deployment and the responsibilities of the parties involved. An information system vision defines the role that information systems should play in the organization. For what kind of organizations do information systems play a more strategic role? Select one: A.The organizations whose success in the marketplace depends heavily on their ability to introduce IT innovations B.The organizations which are more mature and less IT-intensive C.The organizations whose information systems impact their day-to-day operations D.All of the above as information systems should always play a strategic role E.None of the answers are correct - Answer A. The organizations whose success in the marketplace depends heavily on their ability to introduce IT innovations Why do we need to create an Information System Vision during the strategic IS planning process?
Select one: A.It defines the role that information systems should play in the organization. B.It tells us the opportunity for new strategic directions and initiatives that new technologies make possible. C.It helps us understand the performance of our current IS resources. D.It provides a set of guidelines that the firm should follow when using and managing IS resources. - Answer A. It defines the role that information systems should play in the organization. To create value you must increase customer willingness to pay more than supplier opportunity cost. Select one: True False - Answer True Added value is: Select one: A.That portion of the total value created that would be lost if the firm did not partake in the exchange. B.The maximum amount of money the firm's customers are willing to spend in order to obtain the firm's product. C.The actual amount of money the firm disbursed to acquire the resources needed to create its product or service. D.The minimum amount of money suppliers are willing to accept to provide the firm with the needed resources. - Answer A. That portion of the total value created that would be lost if the firm did not partake in the exchange. Which of the following is an entity that does NOT share the total value created by a transformation made in your firm? Select one: A.Competitor B.Your Firm
