Fall 2001 Case Summary and Analysis 1
How to write the case
summary
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Guidelines and tips
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Study with the several resources on Docsity
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Case Summary and Analysis: Writing Effective Case Summaries for Business Cases, Summaries of Law
Guidelines for writing effective case summaries, including understanding the purpose, structure, and content of a case, as well as the steps for preparing and writing a case summary. The document also includes examples and templates.
Typology: Summaries
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How to write the case
summary
What is a case?
Story Real management problems Under a specific context
Case teaching
Understand the organizational situations Identify problem(s) Analyze problem(s) Provide criteria List alternatives Compare alternatives Offer suggestions
What can we get from the
case teaching
Enhance analytical skills Practice problem solving skills Improve communication skills
The reasons for the case
summary
Attract attention Persuade managers Identify problems Provide advices Action
Format of the case summary
Executive summary Problem Criteria Alternatives Action plan Length: less than 4 pages
An example
As the one of the largest grocery retailers in Canada, Green has been reducing prices to attract customers. However, with the market continuingly slumping, Green’s third-quarter revenue is 20% lower than that in the same period last year. The reduced margin has seriously affected the normal operation of Green. For Green to compete effectively in the market, I recommend laying off 200 employees within the next three months.
The example
Two causes: Weak economic situations Reduced revenue
Case summary -- criteria
Standards used to evaluate alternatives 3 – 5 criteria Explain criteria Indicate why you choose the criteria
Case summary -- alternatives
2-3 alternatives Analyze advantages and disadvantages based on the criteria
The example
Do nothing Disadvantages: high costs, harmful for long term and organizational advantages Lay off employees Advantages: reduce costs, maintain current advantages, long term development Change product structures Disadvantages: may need changes in strategies, cost reduction not obvious in short term Advantage: beneficial to long term develop.
The example
Based on the above analysis, I recommend alternative 2 because … I propose three steps to lay off 200 employees 1-2 month: get a list from branches At the same time, HR draws up the plan 1-2 month: evaluate the candidates and send the list to the top managers