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GA 4 Certification Exam/ 150+ Qs & Ans/ 2024-
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights Answer: Google Analytics 4 properties If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account Answer: One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default Answer: Only you can see it, but you can share it with the other users of the property in read-only mode. If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers Answer: User-ID What can you do with audience triggers Answer: Create new events based on an audience rule being satisfied You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions Answer: As events
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together Answer: Google Ads can use these conversions to optimize your bids for ad placements If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property Answer: Firebase SDK Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website Answer: Reports What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics Answer: Analytics Tag
You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data Answer: Data import You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report Answer: Advertising One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it Answer: Data-driven You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery Answer: Standard or Analytics 360 properties using GA
You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight Answer: Model comparison You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics Answer: How many users were on mobile phones If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use Answer: Subproperties Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage) Answer: Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen Answer: Create event
Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages Answer: Google optimize The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers Answer: Measurement Protocol Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics Answer: Data retention period Which of these definitions describe a data stream as it relates to Google Analytics Answer: A data stream lives within a property and is a source of data from your app or website
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it Answer: Google signals When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics Answer: Audiences in Google Ads can be used to target ad campaigns Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step Answer: Funnel exploration You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences Answer: Configure
You're using Google Analytics for your website. In which situation could you use the Engagement overview report Answer: You're interested in seeing which pages on your site are getting the most traffic. When a user watches a video, this triggers an event on your website. Which of these is an event parameter Answer: Name of a video watched on your site Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement Answer: Explore Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted Answer: 35 Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas Answer:
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it Answer: Linear You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property Answer: Conversion events After you've exported Google Analytics data to BigQuery, what can you do with your data Answer: You can use SQL to query your data to answer questions and gain insights into your products, users, and channels You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled Answer: Additional events are collected from your website without you needing to change your website's code
Which events are accounted for in the Realtime report Answer: Events that took place within the last 30 minutes Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics Answer: Data retention period If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted Answer: 35 If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions Answer: As events
Explore When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events Answer: That data will only be used for measurement purposes After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data Answer: You can use SQL to query your data to answer questions and gain insights into your products, users, and channels Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case Answer: Subproperties Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints Answer: Data-driven
Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe Answer: Conversion modeling You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created Answer: Only you can see it, but you can share it with the other users of the property in read-only mode. You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first Answer: Analytics tag If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter Answer: Name of a video watched on your site
How do Google Analytics 4 properties differ from Universal Analytics properties Answer: Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a "user property" collected by Google Analytics Answer: The language preference of users watching the video on your site Which of these tasks can be done using audience triggers Answer: Create new events based on an audience rule being satisfied If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights Answer: Google Analytics 4 properties
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website Answer: Acquisition You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences Answer: Configure You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property Answer: Advertising
