Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Campaign to raise funds for veterans
Typology: Summaries
1 / 15
This page cannot be seen from the preview
Don't miss anything!
Our Mission: Unite San Diego for Veterans
300 Runners Building a powerful pack of community supporters
10 Sponsors Military-friendly partners investing in veteran wellness
$20,000 Raised Direct impact supporting No Lone Wolves programs
April 26, 2026 at Liberty Station
An integrated campaign promoting community, support, and belonging for veterans through movement and connection.
Who Runs With Us
University students Active duty military Veterans and veteran families Local fitness community
Families of service members Recreational runners Community supporters Health and wellness advocates
Military-friendly brands Fitness gyms and studios Banks and credit unions Healthcare providers Local restaurants
Movement creates
connection.
Connection creates
support.
Our Positioning
For the San Diego community , the No Lone Run 5K is the most accessible and meaningful way to support veterans because it brings people together in a supportive pack while raising funds for No Lone Wolves' mission.
Community Building connections that last beyond race day
Belonging No one stands4or runs4alone
Purpose Every step supports veteran mental health
#RunWithAPack | #NoOneRunsAlone
Event Day Experience
When & Where Saturday, April 26, 2026 Liberty Station NTC Park 7:30 AM Start Time
Race Features Buddy or pack registration options Scenic 5K route through historic grounds Professional timing and race bibs Finisher medals for all participants
Festival Experience Veteran storytelling stage Local vendor marketplace Live music and entertainment Raffle prizes and giveaways Food trucks and refreshments
Why Liberty Station? Central location, accessible parking, scenic military-historic setting, deeply connected to San Diego's military families and veteran community.
Integrated Marketing Strategy
A multi-channel approach ensures maximum reach across San Diego's diverse veteran-supporting community.
Owned Media NLW Instagram & Facebook Email newsletters to 2,500+ subscribers Website event page with registration Ambassador outreach program
Paid Media Instagram & TikTok targeted ads Gym digital screen placements Campus digital boards at PLNU, SDSU, USD Geo-targeted mobile ads
Earned Media Press releases to San Diego outlets Veteran organization partnerships Military base newsletters Sponsor cross-promotion
Run With a Pack.
No One Runs Alone.
Sponsorship Opportunities
Partner with us to show your commitment to San Diego's veteran community while gaining meaningful brand visibility.
Bronze 4 $ Logo on event flyers and website
Silver 4 $1, All Bronze benefits + logo on event t-shirts
Gold 4 $2, All Silver benefits + larger logo placement + main stage recognition
Platinum 4 $5,000+ Event presented by sponsor | Logo on race bibs & medals | 20 complimentary entries | Speaking opportunity on stage | Premium brand positioning
Budget & Revenue Plan
Marketing Investment: $5,
Digital advertising (Meta, TikTok) $2,
Content creation (video, graphics) $
Campus & gym outreach materials $
Printed flyers and race signage $
Ambassador incentives & prizes $
Raffle prizes and giveaways $
Sponsor materials and packets $
Marketing tools and software $
Contingency buffer $
Revenue Targets: $20,
300
Registered Runners
At $35 average registration
10
Event Sponsors
Bronze through Platinum tiers
$20K
Total Revenue
Including merchandise and raffle sales
Additional revenue streams: Event merchandise, raffle ticket sales, day-of donations, and vendor booth fees
Campaign Timeline
January 2026 Awareness Phase Launch teaser campaign on social media Open early bird registration Secure initial sponsor commitments
February 2026 Engagement Building Activate ambassador program Begin campus outreach efforts Partner with local gyms
March 2026 Acceleration Launch paid ad campaigns Weekly social content push Finalize all sponsor confirmations
April 2026 Final Push 30-day countdown campaign Press release distribution Route finalization and logistics Event Day: April 26
Creative Mockups
Our visual identity combines patriot blue, liberty gold, and veteran orange to create a professional, military-friendly
aesthetic. All materials feature the pack formation motif, reinforcing our core message of community and belonging.
