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an introduction to management information systems
Typology: Lecture notes
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Content
The MIS is defined as a system based on the database of the evolved for the purpose of providing information to the people in the organization.
Role Of MIS The role of MIS in an organization can be compared to the role of heart in the body. The information is the blood and MIS is the heart. In the body the heart plays the role of supplying pure blood to all the elements of the body including the brain. The MIS plays exactly the same role in the organization. The system ensures that an appropriate data is collected from the various sources, processed, and sent further to all the needy destinations.
The system is expected to fulfill the information needs of an individual, a group of individuals, the management functionaries: the managers and the top management. The MIS satisfies the diverse needs through a variety of systems such as Query Systems, Analysis Systems, Modeling Systems and Decision Support Systems. The MIS helps in Strategic Planning, Management Control, Operational Control and Transaction Processing.
Common data flows: The integration of different subsystems will lead to a common data flow which will further help in avoiding duplicacy and redundancy in data collection, storage and processing. Heavy planning-element: The preparation of MIS is not a one or two day exercise. It usually takes 3 to 5 years and sometimes a much longer period. Subsystem concept: When a problem is seen in 2 sub parts, then the better solution to the problem is possible.
Common database: This is the basic feature of MIS to achieve the objective of using MIS in business organizations. Computerized: MIS can be used without a computer. But the use of computers increases the effectiveness and the efficiency of the system. User friendly/Flexibility: An MIS should be flexible. Information as a resource: Information is the major ingredient of any MIS.
Components of MIS
Marketing research can be seen as the systematic and objective search for and analysis of data and information relevant to the identification and solution of any problem in the field of marketing.
The process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.
A decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. DSSs serve the management, operations, and planning levels of an organization and help to make decisions, which may be rapidly changing and not easily specified in advance.
Aim of Management Information System The main aim of MIS is to inform management and help them make informed decisions about management and the way the business is run.
Elements of MIS 1.Hardware 2.Software 3.Control 4.Databases and application programs 5.People 6.Telecommunications and Networks
Outputs Of a MIS Scheduled reports which are produced periodically, or on a Schedule (daily, weekly, monthly). Key-indicator report which summarizes the previous day’s critical activities and also it is typically available at the beginning of each day.