Vinfast Nissan
Place:
Strategy: Hybird model.
Vinfast's marketing strategy on the
distribution system, Vinfast has
chosen for itself direct distribution
channels. Specifically, the Vinfast
single-tier distribution system operates
linearly in the following directions:
VinFast -> Distributor -> Customer.
Offline: According to Vinfast's
official website, currently, the
company has a system of 242
distributors and 83 agents
covering 63 provinces and cities
across the country. This is an
opportunity for customers to
easily access, experience and
own a high-class Vietnamese-
branded car. Along with strict
selection of conditions to
become its official dealer,
VinFast also offers many
policies to support agents in its
distribution channel. In addition,
Vinfast also has a showroom in
Australia and by 2022 will be the
US, Canada, France, the
Netherlands and Germany as the
5 key markets in the business
expansion plan.
Online: All products including
cars and electric motorbikes of
VinFast are sold online by this
company on its website. This is a
form of car buying chosen by
many customers because of
many advantages: Time saving,
unlimited space and many
attractive incentive programs. In
Strategy: Hybrid model.
Similar to Vinfast, Nissan's main
form of distribution is also direct
distribution channels.
Offline: Nissan is a global brand
and has a worldwide presence
with strong coverage. Nissan
manufactures vehicles in Japan,
India, Vietnam, China, etc and
even has a wider distribution and
sales network globally. Nissan
Infiniti brand, which is a major
luxury brand in North America
also has presence in 15 other
countries and has 230 dealers.
Online: Nissan is now available
to use the Nissan @ Home
online service nationwide. It
gives customers what they ask
for - the ability to buy a car on
their terms. Through this new
program, Nissan dealers can
provide a better customer
experience that can help improve
their own business.
