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Download Marketing Management Chapter 1 and more Summaries Family and Consumer Science in PDF only on Docsity!
@ Demand ([edtlss @ PYN-Vat-we = Profits == Giving Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. What is Marketed? Persons Experiences * Events * Properties * Organizations * Information * Ideas : Places Services Types of Demand Unwholesome Declining a * Nonexistent * Latent Irregular * Full Negative * Overfull Markets Resources Money Services mone’ Goods and services Taxes,goods Taxes, goods Services, money Resources Services, money Taxes, goods Money Taxes Services Money Goods and services Key Customer Markets Global Markets B,? Consumer Market , Business Markets Government Market Markets Marketspaces Metamarkets Core Marketing Concepts Marketing Channels Supply Chain Marketing Environment _ Competition The New Marketing Realities Globalization Communicate Information w/Customer - Collect Technology Information Major Societal Forces New Company Capabilities Consumer Information Increased Competition Differentiate Goods Marketing Concepts Quality Create, deliver, and Innovation communicate value Mass production Mass distribution Unsought goods Overcapacity nsuranc, Policy ce i] Holistic Marketing Dimensions Senior Products & Marketing Management Other services department departments. Communications Channels | Sales revenu Brand& 4— customer equity Ethics / Community Customers Partners Channel Environment Legal Integrated Marketing ” Create, communicate, and . deliver customer value Internal Marketing 
