Marketing Management: Functions, Activities, and Importance, Slides of Marketing Management

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MARKETING

MANAGEMENT

MEET THE TEAM: LANCE BALORAN MATT SOLON^ SAMANTHA BREGENTE TRISTAN TAROJA SAMANTHA MAQUILING TRISHA CENTINO VEE MISH BUSTILLO ERCYLLE JAMILI KANA SHIRATSUKI AMANDA ARREGLO KIM CODOG

ONE

WHAT IS MARKETING

MANAGEMENT?

Marketing management is the strategic process that guides a business in creating, communicating, and delivering value to consumers. It involves identifying customer needs, designing products or services that satisfy those needs, and managing the flow of goods and services to the final consumer. Marketing also ensures that a company achieves its business objectives through various activities such as product development, promotion, distribution, and customer relationship management.

TWO IMPORTANCE OF MARKETING MANAGEMENT

CREATING DEMAND

THROUGH PROMOTIONAL

STRATEGIES, MARKETERS

INFLUENCE CONSUMER WANTS AND

CONVERT THEM INTO EFFECTIVE

DEMAND, THUS BOOSTING SALES

AND PROFITABILITY.

EFFICIENT RESOURCE

UTILIZATION

MARKETING HELPS ALLOCATE

RESOURCES EFFECTIVELY BY

IDENTIFYING THE MOST PROFITABLE

MARKETS AND PRODUCTS,

ENSURING OPTIMAL INVESTMENT IN

PRODUCTION AND PROMOTION.

DRIVING INNOVATION

BY ANALYZING CONSUMER

FEEDBACK AND MARKET TRENDS,

MARKETING ENCOURAGES

BUSINESSES TO INNOVATE AND

DEVELOP NEW PRODUCTS TO STAY

COMPETITIVE.

SUPPORTING BUSINESS

GROWTH

EFFECTIVE MARKETING STRATEGIES

HELP BUSINESSES EXPAND THEIR

MARKET SHARE, BUILD BRAND

EQUITY, AND ACHIEVE LONG-TERM

SUSTAINABILITY.

MERCHANDISING

FUNCTIONS

Product Planning and Development Identifying market needs, generating ideas, developing prototypes, and aligning products with consumer preferences and purchasing power. Standardization and Grading Ensuring uniformity in product quality, size, and other attributes to meet regulatory and consumer expectations. Buying and Assembling Procuring goods from producers or intermediaries at optimal prices and assembling them for resale. Selling Employing various strategies like promotions, discounts, and bundle offers to sell products to target consumers.

PHYSICAL

DISTRIBUTION

Storage Storing goods to ensure availability and meet future demand, reducing stockouts and enhancing utility. Transportation Moving goods from manufacturers to consumers efficiently through material handling, warehousing, and logistics.

ACTIVITIES

IN

MARKETING

Understanding Consumer Needs Conducting surveys, interviews, and focus groups to gather insights into customer requirements and preferences. Segmentation and Targeting Dividing the market into segments based on demographics, geography, and behavior, and identifying the most promising target audience. Pricing Strategy Setting prices based on production costs, competitor analysis, and consumer willingness to pay, balancing profitability and competitiveness.