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ENTR 200 – ENTREPRENEURSHIP THEORY AND PRACTICE
FALL 2019
M/W 2:00-3:15 – EDUCATION CENTER 115
Lecturer: Dave Wyman, Ph.D.
Phone: 858-229-9028 (m)
Office Hours: M/W: 9:30 – 12:00 (Beatty 411)
COURSE DESCRIPTION
This course provides an introduction to theoretical and experiential issues in entrepreneurship including the language of entrepreneurship, creativity and innovation, lean startups, intrapreneurship, and learning from both successful and unsuccessful ventures. Readings, lectures, and live case discussions with entrepreneurs will be used to explore these and related issues.
PREREQUISITE
Sophomore Standing (30 hours). Students are encouraged to take this course in their sophomore year. This course is open to students from all majors across the university and is the first entrepreneurship class in the entrepreneurship concentration.
TEXT
This course uses digital course materials designed using Open Educational Resources (OER), high-quality, openly licensed educational materials, rather than a traditional textbook. You can access all readings, videos, quizzes and other activities through our course site on OAKS.
Our course materials were created and assembled by the Center for Entrepreneurship with support from CofC's OER Incentive Program. CofC is committed to student access and excellence. You will not have any additional cost for textbooks. Extra care and effort was involved to assure access to high-quality affordable materials. I am interested in your experience using these materials and welcome your feedback at any time during the course of this class.
METHOD OF EVALUATION
Your final grade will be based on the following: Modules Points Turbo Presentations 20 Elevator Pitches & Product Canvas 30 Quizzes 100 Learning Engagement 10 Final Exam 40 200 GRADING SCALE Late assignments will NOT be accepted. Final course grades will be determined as follows (percentages of total possible points):
92 + = A 90 - 91.9 = A-
88 - 89.9 = B+ 82 - 87.9 = B 80 - 81.9 = B-
78 - 79.9 = C+ 72 - 77.9 = C 70 - 71.9 = C-
68 - 69.9 = D+ 62 - 67.9 = D 60 - 61.9 = D-
COURSE OBJECTIVES
Bloom’s taxonomy level (organized from lower to higher-order thinking skills) Upon completion of this course, students will be able to:
- Know the context and language of entrepreneurship ( Understand) ;
- Identify and describe common characteristics and behaviors of ethical entrepreneurial leaders ( Apply );
- Review new business concepts that confront social, environmental and/or economic challenges at local, national and international levels ( Analyze );
- Evaluate new venture pitches ( Evaluate );
- Persuasively pitch new venture ideas via oral presentations ( Create )
SOBE LEARNING GOALS
This class addresses five Learning Goals established by the School of Business:
- Communication skills – written assignments and multiple oral presentations
- Quantitative fluency – portions of the course material cover financial planning for entrepreneurs
- Global and civic responsibility – review of socially and environmentally-responsible entrepreneurship; additionally, global awareness is integrated throughout the course
- Intellectual innovation and creativity – portions of the course material cover creativity and innovation
- Synthesis – the final project applies the theoretical lessons learned to the live cases presented throughout the semester
DEPARTMENT STATEMENT OF EXCELLENCE
The Department of Management & Entrepreneurship believes organizations have an obligation to optimize the “Triple Bottom Line;” that is, to achieve financial, ecological, and social objectives in increasingly competitive global markets. As teachers, we seek to prepare our students to be global citizens who will think and act systemically regarding the multiple purposes of creating and managing organizations in this responsible way.
TURBO PRESENTATIONS – 20 POINTS
Student teams will make Turbo Presentations from our texts – each presentation is worth 20 points. The format requires presenting a PPT slide roughly every 20 seconds. Each slide should display just one graphic and few words. Teams have 4 minutes to present (12 slides) – an intro, applied lessons from the week’s readings, and a conclusion. Presentations should be concise and moving at a rapid pace. Please load your presentation before class. Turbo presentations are evaluated in terms of professionalism in presentation and engagement of audience. Time keeping is essential.
ELEVATOR PITCHES & PRODUCT CANVAS – 30 POINTS
An important skill for a prospective entrepreneur is the ability to pitch an idea. Over the course of the semester, you will develop this skill by giving three elevator pitches. Your task is to convince a group of potential investors to invest in your idea. The potential investors will be a mix of your classmates, your professor and (potentially) real investors. You will have just 60 seconds to make your pitch. For each business opportunity, you will submit before your pitch an elevator pitch canvas that outlines the key points surrounding your business solution. There will be three elevator pitches over the course of the semester; each is worth 10 points. Your grade is based on the originality of the product and its oral and written delivery (on a professionally formatted pitch canvas). The elevator pitch canvas is posted on Oaks.
sanctioned research presentation or artistic performance) will be excused. In such instances, “reasonable accommodations” will be made to allow the student to make up assignments. Students are required to submit documentation of their College representation related commitment from the appropriate College authority at least one week prior to the scheduled absence in order to be eligible for reasonable accommodations by the instructor.
Habitual lateness (and leaving class early) will be noted as evidence of low course engagement and will incur a 1-point penalty for each occurrence.
FINAL EXAM – 40 POINTS – THE LAST LECTURE
Please watch “The Last Lecture” by Randy Pausch: http://www.youtube.com/watch?v=ji5_MqicxSo. Indulge in contemplative retrospection. Think about this semester — lessons from the classroom, books you have read, teams that you have worked on, guest speakers you have interviewed, etc. Please present your last lecture as a potential book — what are the key lessons that you have learned in our class and would like to pass on as a legacy. Please outline 4 pages of your book as follows: a. Title page – Present an illustrated front page of your book. Include the title of your book and your name as author. Be creative in your presentation! b. Second and third pages – a summary of the seven key entrepreneurial leadership lessons you would like to share. Please cite at least one different entrepreneur for each lesson. Now, integrate these entrepreneurial lessons with specific examples how you apply them (now or in the past) to designing your own life journey. b) Fourth page – “Tombstone” – please design an inscription for your tombstone in less than 25 words. Do not go beyond four pages.
The final is due in PDF format in Dropbox on Oaks on date as specified in the College final exam calendar. Books will be graded on being professional, innovative, engaging the audience, and having a meaningful impact.
Please single space in Time New Roman or Calibri font size 11 and skip a line between paragraphs. Do not indent paragraphs (similar format to this syllabus).
ASSIGNMENT EXPECTATIONS
Expectations for written work : Following the School of Business learning goal of effective communications, all written work (including presentation canvases) must follow basic principles of effective written communication. As any potential investor (or employer) would expect, all written work should be neat, well organized, clearly written, and free from grammatical and/or typographical errors. In other words, grammar, spelling and formatting will count as part of the grade on all assignments (including presentations).
ACADEMIC INTEGRITY POLICY
Lying, cheating, attempted cheating, and plagiarism are violations of our Honor Code that, when identified, are investigated. Each incident will be examined to determine the degree of deception involved. Incidents where the instructor determines the student’s actions are related more to a misunderstanding will handled by the instructor. A written intervention designed to help prevent the student from repeating the error will be given to the student. The intervention, submitted by form and signed both by the instructor and the student, will be forwarded to the Dean of Students and placed in the student’s file.
Cases of suspected academic dishonesty will be reported directly by the instructor and/or others having knowledge of the incident to the Dean of Students. A student found responsible by the Honor Board for academic dishonesty will receive a XXF in the course, indicating failure of the course due to academic dishonesty. This grade will appear on the student’s transcript for two years after which the student may petition for the XX to be expunged. The F is permanent. The student may also be placed on disciplinary probation, suspended (temporary removal) or expelled (permanent removal) from the College by the Honor Board.
Students should be aware that unauthorized collaboration – working together without permission – is a form of cheating. Unless the instructor specifies that students can work together on an assignment, quiz and/or test, no collaboration during the completion of the assignment is permitted. Other forms of cheating include possessing or using an unauthorized study aid (which could include accessing information via a cell phone or computer), copying from others’ exams, fabricating data, and giving unauthorized assistance.
Research conducted and/or papers written for other classes cannot be used in whole or in part for any assignment in this class without obtaining prior permission from the instructor. Students can find the complete Honor Code and all related processes in the Student Handbook at http://studentaffairs.cofc.edu/honor-system/studenthandbook/index.php
DISABILITY STATEMENT The College will make reasonable accommodations for persons with documented disabilities. Students should apply at the Center for Disability Services / SNAP, located on the first floor of the Lightsey Center, Suite 104. Students approved for accommodations are responsibility for notifying me as soon as possible and for contacting me one week before accommodation is needed.
ENTREPRENEURSHIP MINOR or CONCENTRATION The entrepreneurship minor or concentration are ideal for anyone that plans to eventually own their own business, work for/with someone else starting a new business, work at a small or large entrepreneurial company or in any job that requires a combination of business skills and creative thinking.
EMERGENCY PREPARATION
If the College of Charleston closes and members of the community are evacuated due to inclement
weather, students are responsible for taking course materials with them in order to continue with course
assignments consistent with instructions provided by faculty. In cases of extended periods of institution-
wide closure where students have relocated, instructors may articulate a plan that allows for
supplemental academic engagement despite these circumstances.
