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LESSON 1: THE ROLE OF MEDIA IN THE COMMUNICATION PROCESS
Direction: In a separate sheet of paper, write the letter of the correct answer. D 1. It refers to anything that blocks or changes the source’s intended meaning of the message. a. Medium c. individual b. Technology d. interference A 2. It refers to the tools used by the source to disseminate information to the receivers. a. Media c. literacy b. Technology d. information C 3. It pertains to any information that is passed on through communication. a. Receiver c. message b. Media d. source B 4. It refers to the atmosphere, physical and psychological, where you send and receive messages. a. Context c. feedback b. Environment d. interference C 5. New media is also referred to as__________________ a. Social Media c. the internet b. Wi-Fi d. artificial intelligence ACTIVITY 1.1: Breaking Down Miscommunication In your notebook try to recall a major miscommunication or misunderstanding that you were involved in and its consequences. Describe such situation. In what component/s of the communication process do you think did the problem originate? Explain what you did about it and give suggestions on how problems as such can be avoided in the future. Answer: The time when I had a major miscommunication or misunderstanding with someone is when my father told me something to do but I didn’t hear it clearly because of the loud music. Then it turns to small argument because I didn’t do the task he said. In the component of the communication process, the environment or from the loud music is where the problem came from. In order to avoid problems in a situation like this, I suggest that we should silent the music or keep in touch to the person who speak to avoid major miscommunication or misunderstanding to the person. By this, we can hear them clearly and have a better understanding and so on for future conversation. ACTIVITY 1.2: Question and Answer Instructions: Answer the questions briefly in your own words. Write your answers in a separate sheet of paper.
- Why is communication a process?
Communication is a process because it is like a series of steps in order to communicate effectively to other person. It requires a lot of components such as the source of the communication, the message being sent, the channel of the message, the receiver and the feedback of the receiver. This makes the communication like a cyclic process, it starts from the source or sender of the message goes to the receiver by a medium, and the receiver’s response which is in a form of feedback, then will be back on to the source which also makes the receiver as the source of the new information.
- What are the important elements of communication? The important elements of communication are the source, message, channel, receiver, and the feedback. Without these major element the communication won’t happen.
- How can we achieve an effective communication? We can achieve an effective communication by thinking first what you want to tell and what manner do you want to deliver it. We should take it simple and clearly. Don’t interrupt in the conversation, wait for the other person to finish before you respond. Consider your environment to avoid miscommunication and misunderstanding and don’t forget the eye contact for effective communication. ACTIVITY 1.3: Question and Answer Instruction: Answer the questions briefly in your own words. Write your answers in a separate sheet of paper.
- How would a problem or difficulty in any of these components affect the communication process as a whole? A problem or difficulty in any of the components affect the communication process as a whole is the lack of attention or interest of the receiver of the message or the audience, using unfamiliar words to the audience, the distractions or the environment where you deliver the message, and different perceptions, beliefs, or point of views among the sender and the receiver of the message that may leads to ineffective communication.
- How does context (ex. environment, culture) influence your communication? Consider the language and culture people you grew up with, and the role these play in your communication styles Language and culture has a direct impact in people’s communication. For me, growing up to the place with people you already know, have different communication style than to the other place with people we newly meet. The different between the two is the place with people you already meet is you already know their language and culture than the other place and new people. By this, you already know how to communicate well to the people you already know than to the strangers, you must be aware on how well you
- How would you be informed of anything now? By socializing with other people and observing everything in my surroundings.
- What ways would you have to communicate with one another? Through meeting each other face to face in a certain place or sending letters to someone.
- How would you share information and communicate news and events? Through letters or speaking with someone and share the information on what we talk all about to other people to spread the information.
- What would happen with the decisions you usually make? It would be hard to choose wise decision because we only limit our self of what we have in our surrounding without media. Without media it is hard to gain information on what is happening in the community example in times of global pandemic, it well rapidly spread and the people might panic because the people are not well inform. Without media, the individual might hard to decide especially on what product to buy, current event, guidance and etc. Media is already a part of our life to help us decide what to choose. Without it, it might be difficult to create a wise decisions.
- How would it affect the way you live? It would be difficult to adjust since media is already a part of our culture and every individual’s life. Without media it might give positive and negative effect to us. In positive way, it helps us to interact each other physically with my friend and family. It also improves my mental and physical health by doing and making task that can boost my mood and give energy to me. It also a way to reduce depression and anxiety by avoiding negative information in media. In negative way, it is hard to gain informative news and updates on what is happening. It also hard to communicate with people who live in other city. We cannot also entertain our self by watching videos and playing games with my friend on media.
- What would you personally miss most much in such situation? I would personally miss browsing in the internet where I can learn new real life skills and advice, communicate and meeting with my friends, playing online games with the squad and etc. It also help boost my mental health by doing this because it gives me knowledge and also can entertain me.
- What would society lose in this situation? Society will lose resources and communication with people because they only rely on media to give information and updates to the community. It also lose awareness and get higher
risk to the community that might bring into danger because the people nowadays are not inform directly. Without media, it might hard to well inform the people in the community example in times of global pandemic that might bring rapid spread of the virus. It might lose millions of uninform individual. ACTIVITY 1.5: Choosing Appropriate Media Tools Choosing the right medium usually boils down to three factors audience, message, and budget. In this activity, explain why these factors heavily influence the kind of medium or media tools you should use to communicate your message or information. AUDIENCE MESSAGE BUDGET Who are you trying to reach? This should be the essential factor when trying to choose a medium. We should always know and analyze our target audience before we choose a type of medium to use. We must know everything to them just like their social statues and their behavior. The more we know our target audience, the better we can decide on which medium to use to deliver our message effectively to the audience. What really do you want to say to your target audience? There are various types of messages that needs different types of medium. Choosing the right medium for your message happens differently for everyone. You might choose different types of medium but it might differ to the audience on where you want to deliver it. It might be on social media because your target audience is digital natives or television because you want everyone to knows it. Do you want a low cost advertisement for your product because of lower budget? This should also be considered in choosing the right medium. Instead paying of big amount of money for a TV commercial, you can consider the any platforms or it might be a website where your audience usually visits. Doing this will give you long- term benefits and low cost advertisement. ACTIVITY 1.6: Evaluating Media Platforms Reflect on the different uses of media platforms. Describe and rate them according to entertainment value, information value, education, business, and advocacy. Copy the table (found in the next page) and write your answers on a separate sheet of paper. Use the ratings given below. Ratings: 1 – not at all relevant, 2 – not very relevant, 3 – slightly relevant, 4 – relevant, 5 – very relevant. Media Platform Uses Newspapers Radio Television Internet/Social Media 2 – because 3 – slightly 2 – because 5 – because there
might reach to your target audience and you can find also some job opportunity impact and larger audience to your product especially local markets your product features visually and might help them to their buying decisions an active communication and you can easily boost your sales because internet brings your product anywhere and you can get customers feedback about the product For Advocacy 2 – slightly relevant because it slowly deliver the advocacy and there is very least interaction with the audience 4 – relevant especially for local politicians to encourage people to vote for them on the upcoming election and it can reach a lot of audience especially elders who listens to the radio 5 – very relevant because it can reach a wide audience that can be informed about who you are and what your advocacy which is usually where they advertise themself 5 – very relevant because it can reach a wide range of target audience around the globe and the information can be deliver faster What I Have Learned Generalization Complete the sentence stem below. Write your answers on a separate sheet of paper.
- Communication is a complex process because it composed of steps and process in order to have an effective communication. It start from the source who creates an idea and convert it into message then delivers this message to the receiver by any type of medium. There are a lots of factors to consider such as the style of the message and the medium used to deliver a message, and also the environment that may affect the way we deliver our message.
- Media and information plays an important role in communication because media is the vehicle of the information or the message. The media help the information spread into a wider audience. It help us to communicate each other and inform on what’s happening in our surroundings. It is the only way we can use to deliver our message to someone we want to communicate. It already part of our life because it helps us to make a wise decision in our daily living. It also serve as our daily guidance on what is happening in
our community and what should we do as a good citizen. Any problem or difficulty among the elements of communication, especially on how it is construct and deliver, will also result to a misunderstanding or miscommunication. The quality and quantity of information that you can communicate is determined by the media we use. What I Can Do Application For the rest of the week, observe the following specific situations:
- Two people talking
- School group meeting
- Television news program Describe their communication and see if you can find all eight components and provide an example for each one by filling out the table below Two people talking Group Meeting TV Program
- Source My younger brother Teacher News reporter
- Message About his homework Giving lecture to the student About COVID 19 in the Philippines
- Channel Face to face Through Google Meet Television
- Receiver My father Students Me and my family
- Feedback Giving motivational advice The student ask a question Not applicable
- Environment Our house Teacher in school and house of each students News studio and to our house
- Context Informal communication Formal communication Formal communication
- Interference Noise Slow internet connection Signal because of the weather condition and the use of unfamiliar words Assessment Direction: In a separate sheet of paper, write the letter of the correct answer. D 1. This is a Latin term which means “to share” or “to make common” a. Communican c. Communicante b. Communista d. Communicare
Retrieved from https://twitter.com/DOHgovph/status/ Media-Message Evaluation Matrix Component Guide question Your Answer Sender 1. Who created the message? Is the source reliable? How can you say so?
- The Department of Health created the message. The DOH is very reliable because it is verified already on twitter. The DOH is responsible for the promotion, protection, preservation or restoration of the health of the people in the Philippines. They are the one who spread awareness to Filipinos Message 2. What does the message say?
- Is the information useful, fair, or logical?
- Are there images or sound that can catch the viewer’s attention
- The message shows all about the new cases of COVID 19, deaths, and the recoveries on that specific date.
- The information of the DOH is very useful, fair, and logical because it inform us about the new cases in the pandemic and it give us an awareness.
- There are images that can catch the viewer’s attention because it is well organize that makes the message understandable. Medium 5. What type of media is used to deliver the message?
- What are the strengths and weaknesses of this media format?
- The type of media was used to deliver the message is the Internet or Social Media or the New Media.
- The strengths of this media format is, it is well organize and easy to understand, reliable data information, and can reach a large audience. On the other hand the weaknesses are the information might use for any false information due to a lots of fake account, the opinion of other people, and hard to reach area for awareness. Receiver 7. Who is the target of the message?
- The target of this message are all the Filipinos and other foreign
- How might people different from me interpret this message? people living in the Philippines.
- I think other people different from me might not take the information seriously and they might also ignore this information due to their own doings. Context 9. What is the purpose of the message?
- Who controls the transmission of this message
- The purpose of the message is for us to be updated and give awareness on the statistics of COVID 19 cases, deaths, and recoveries in the Philippines.
- People controls the transmission of this message because they can retweet the message and aware everyone about the update given by the Department of Health
allows you to save files online and access them anywhere. And the Adobe Photoshop is an image editing software developed and manufactured by Adobe Systems Inc.
- Which among these websites and applications do you deem useful and credible in terms of creating, obtaining, and sharing content? For me, Facebook is really useful and credible in terms of creating, obtaining, and sharing content because it can reach and connect with a wide range of people around the globe. It can also give a lot of benefits to people like entertainment, news, knowledge and etc. ACTIVITY 2.2: Based on the definitions given in table 1.2, try to compare and contrast the three concepts by filling out the table below: COMPARISON CONTRAST Media Literacy vs. Information Literacy Being able to create and know the sources of information. Information is spread around the world with different types or forms of media. Information must be credible and analyze. Media literacy typically has been associated with critical analysis, analyze, evaluate, and create media in a variety of forms. Information literacy has typically been associated with research skills and the ability to recognize when information is needed. Media Literacy vs. Technology (Digital) Literacy Both are needed for an individual to function and succeed in the society. Technology is the medium where media is exposed. It is used in where the message is started before it deliver to the receiver. It both needed when sending a message. Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. Technology literacy is associated with the ability to use computers, social media, and the Internet. Information Literacy vs. Technology (Digital) Literacy They work together for the raise of new literacy in information age. Both are utilized for the interpretation of the media. It both manage and evaluate the message in organize before it deliver. Information literacy is knowing how to find, evaluate, use and manage information. Technology literacy is how to find, organize, evaluate and create information using digital technology. ACTICITY 2.3: Question and Answer Instructions: Answer the following questions in a separate sheet of paper.
- In your opinion, what makes an individual literate in media and information?
In my opinion, individual makes literate in media and information when he or she have the ability to know and analyze information. It also makes the individual literate when he use his critical thinking ability in when to judge that information. If they have the ability to evaluate information if how true it is.
- How is critical thinking related to media and information literacy? Critical thinking is related to media and information literacy to access the needed information effectively and efficiently, evaluate information and its sources critically, incorporate selected information into one's own knowledge base, use information effectively to accomplish a specific purpose. It also involves comprehensive understanding, reasoning, and evaluating facts and form evidence based conclusions to make information more reliable.
- Do you consider yourself a media and information literate individual? Why or why not? I don’t consider myself as a media and information literate individual because I am not a critical thinker. I still have trouble in analyzing and constructing information. I still developing my critical thinking ability especially dealing with such information. I still building my ability in this field especially we were now on information age.
- What activities/ habits do you practice which illustrate media and information literacy? Give at least three examples. Browsing in the internet full of information all over the world and knowing some great skills and information about life. Facebook is where I can entertain myself through memes and I also get update here about what’s happening in the community. And the Youtube where I watch some great videos and learn new skills about self-development. ACTIVITY 2.4: Illustrating MIL Instructions: Draw or design a graphic that represents how you understand Media and Information Literacy then write a brief description about it. Submit your final output on an A4- sized (landscape) bond paper with your NAME, GRADE LEVEL, SECTION, and the DATE TODAY. ACTIVITY 2.5: Disaster Scenario
was an authority. Organize information How will you organize and store them? I will prioritize the most valuable information and generalize the acquired information so that the others can understand clearly and can quickly catch on what’s happening. Store the information in my head and not forgetting every detail, record it in a recorder, save it into a video, write them in a paper in case I forgot some minor details, and type and save it in my phone. Communicate information How will you create and communicate them? By creating a post and send the information in the web especially in the social media such as Facebook, Twitter, and etc., announce it in front of everyone, face to face communication, email, chats, and through text messages. WHAT I HAVE LEARNED Generalization Complete the sentence stem below
- In my own words, I can define media and information literacy as a way for people to have a freedom of expression. We can react or share our opinions into such information as media and information literacy promotes critical thinking, evaluating, organizing, and analyzing information from any forms of media into making conclusions or solving such information. Media and Information Literacy also affects how we live every day. With the help of Media and Information Literacy it enables everyone to understand the function and use of media and information.
- Media literacy, information literacy, and technology literacy are important lifelong skills because this skills can help us be successful in life especially in today’s society as it practices our critical thinking skills, and we are able to discern what is right and what is wrong. By having this skills, we are able to share information accurately. Our mind can quickly react in such situations or information. Our mind can detect easily when information is needed. It also helps us to work independently, appropriately, and effectively with the help of technological tools. This skills can be greatly used in today’s modern world especially if you want to be one of the professionals someday. What I Can Do Application Write a 300-word blog entry discussing what you can contribute to your community if you are a media and information literate individual. You may use the following to guide you in developing your arguments. Media and information literacy as practiced on both personal and professional level Media and information literacy as expression of freedom of
WHAT I CAN DO
Posttest I. MULTIPLE CHOICE Identify the correct letter of the answers to the following. Write it on the space before the number. A. Media Literacy B. Information Literacy C. Technology Literacy _A_1. Ross found erroneous facts in the newspaper he is reading. _C_2. Rachel uses her tablet to read his e-books which she downloaded using app. _A_3. Chloe an exchange student, tells her mother that she misses her through e-mail. _B_4. The teacher told the students to go to the library for their research activity. _B_5. A mother bought an alphabet chart for her four-year-old daughter. _C_6. Phoebe is preparing a PowerPoint presentation for his report in history. _B_7. The students are researching about the effects of social media on student performance in class. _A_8. Rachel chats with her friends in London very often. _A_9. A TV news program reported that a strong earthquake struck manila yesterday. _C_10. The Grade-11 students are to create a webpage of their advertisement in Economics. II. TRUE OR FALSE TRUE_1. An information literate person should first understand the question to figure out the type of information sources he or she needed. TRUE_2. Information needed comes from one source or method. FALSE 3. Media creators are only those who work under the media industry. TRUE_4. Information is difficult to be shared or learned upon if a person cannot understand what it is about. TRUE_5. Media is a collection of communication mediums such as radio, television, newspaper, and the internet. FALSE 6. All information found in the internet are reliable. TRUE_7. A media literate person understands which media is appropriate and the process how
LESSON 3: RESPONSIBLE USE OF MEDIA INFORMATION
What I Know Pretest Before we continue, answer the short test below to see how much you know about the next lesson. Analyze each statement. Write Y for YES if you think the statement shows responsible use of media and information. Write N for NO if you think otherwise. Y 1. Kim checks the truthfulness of the news she sees online by looking into other news outlets for the same content N 2. Kristoffer’s Facebook friend sent him through FB messenger a forwarded message about an upcoming 7.8 earthquake in their locality Rattled, he also forwarded the unverified message to his family group chat, warning them of such quake. Y 3. Rezza and her research group mates utilizes Google Drive to work on their study. Y 4. Isa helps her local barangay in their campaign against COVID-19 by designing posters of local emergency hot lines and fast facts about the novel coronavirus. N 5. A friend sent me a video of a scandal from Facebook curios as to who the people in the video were, I also sent it to several of my friends. Y 6. Rebecca validates the source of a Facebook post before she shares it. Y 7. Deanne uses YouTube crash courses to complement her learnings in school N 8. Erika believes that print media like newspaper and books are useless today because everything may already found on the internet. N 9. Mark cites Wikipedia in his research study because he considers anything on the internet true and credible. N 10. Andrew Photoshopped a false quotation beside a celebrity, published it on social media and claimed, it to be true.
ACTIVITY 3.1: Media Interaction Log Try to think of your media consumption during the past week. In the table below, record your use and interaction with media and information providers (such as internet, social media, TV, radio, newspaper, etc.) and indicate how many hours were spent engaged with each one. Note: The number of hours need not to be exact. A rough estimate would suffice. Weekly Interaction Log with Information and Information Providers Media or Information Provider Number of Hours in a Week Example: Radio 3 Hours
- YouTube 6 hours
- Facebook 8 hours
- Twitter 2 hours
- Messenger 8 hours
- Google 6 hours How many hours did you spend consuming media today? Which media provider did you spend most the time? What roles does media play in your life? (leisure, learning, communication, etc.)
(Answeran pani????? Naa sa ibabaw?)
ACTIVITY 3.2: Question and Answer Instruction: To better reflect on how you are as a media consumer, answer the question below. Write them on separate sheet of paper.
- How can you tell if the source of an information is credible? We can tell if the source of an information is credible when the source is known for its reliability, check if the information is latest or if it is relevant. Examine the source's and author's credentials and affiliations, evaluate what sources are cited by the author, make sure the source is up-to-date, check the endorsements and reviews that the source received, check if the publisher of the source is reputable. Always evaluate if the source presents clear and unbiased information to be more credible, or if it aims at persuading you from a specific view.
- What do we mean by the “creative techniques” in media? And how does it affect the message being sent? Creative techniques in media refers to the visual or creative presentation of the information. Looking at the format of a media message and examines the way it is constructed, the creative components that are used in putting it together such as words, music, color, movement, camera angle and a lot more. It affect our understanding on the message being sent. It is essential that everyone must learn the basics of multimedia communication in order to understand clearly the information or message which is presented to us visually. Understanding the
