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Messaging and Communications Worksheet
Expressing your message to potential supporters and key decision-makers is the most
important aspect of any advocacy campaign. Once you have your specific goals in mind
(See the Music Education Program Modeling Worksheet), you can begin to explain why
high quality music education programming is critical in your community.
The following worksheet breaks down your message into three components:
# 1. your personal story or the story of your school or organization,
# 2. the story of what music education programming will bring to your school or
organization, and
# 3. the actual “ask.”
Above all, remember the adage, “Numbers inform, stories transform.” In your message,
you will be tasked with both producing the data that supports your request and the
stories that will inspire decision makers to honor your request.
Complete the following thought guides before creating a final, unified message. Use the
guiding questions and instructions in each section to get you started.
