Research Methods
(Overview)
1. Experiments
2. Surveys
3. Unobtrusive methods
4. Field Studies
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Research Methods in Social Sciences: Experiments, Surveys, and Field Studies, Slides of Sociology
An overview of various research methods used in social sciences, including experiments, surveys, unobtrusive methods, and field studies. It covers classic experiments, face research, bad vibes experiment, survey research, field research, observation, different strategies, life history and case studies, unobtrusive research, statistics, and triangulation. The document also discusses the strengths and weaknesses of each method and the importance of using multiple methods for data collection.
Typology: Slides
2012/2013
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Research Methods
(Overview)
- Experiments
- Surveys
- Unobtrusive methods
- Field Studies
Research Methods in Soc Sciences
- Experiments
- Survey research
- Field research
- Existing data research
- Comparative research
Experiment
- Classic experiment is not always possible
- There are other designs used as well
Face Research (FaceResearch.org)
- Rate attractiveness (facial, voice, different ages, etc.) and other qualities in Flash-based tests designed by psychologists at the University of Aberdeen
- Each respondent is shown a pair of faces and asked to choose preference (of whatever quality is being tested) and rate images on a 1- 10 scale
Bad Vibes
- Sound psychology experiment from Salford University to find out what makes a sound unpleasant.
- Fingernails on a blackboard?
- Babies screaming?
- Dentist’s drill?
Field Study
- A piece of research undertaken outside the laboratory or place of learning, usually in a natural environment or among the general public
- METHODS: Observations and interviews
Observation
- Observation is a research technique in which a researcher directly observe the behavior of individuals in their usual social environments , not in a laboratory
Life history and case studies
- In-depth analysis of one or a few cases
- Sutherland’s “The Professional Thief” (1937)
- Shaw’s “The Jack-Roller: A Delinquent Boy's Own Story “
Unobtrusive Research
- Unobtrusive methods are strategies for studying people’s behavior in ways that do not have an impact on the subjects
Statistics
- Source: The National Crime Victimization Survey (NCVS)
- Ongoing since 1972, this survey of households interviews about 134,000 persons age 12 and older in 77,200 households each year about their victimizations from crime. Docsity.com
Triangulation
- Every method has both strengths and weaknesses
- Whenever possible researchers use more than one method to obtain data
- Triangulation – methods are combined so that the strengths of one method overcome the weakness of another method