TERM 1
Psychoanalytic Approach
DEFINITION 1
Approach to personality research, advocated by Sigmund
Freud, which suggests personality results from a struggle
between inner motives and societal pressures to follow rules
and expectations
TERM 2
Trait Approach
DEFINITION 2
Approaches in personality research that focus on specific
consumer traits as motivators of various consumer
behaviors.
TERM 3
Depth
interviews
DEFINITION 3
were used during the motivational research era, in which
researchers used a series of probing questions to explore
deep-seated motivations.
TERM 4
trait
DEFINITION 4
as a distinguishable characteristic that describes ones
tendency to act in a relatively consistent manner
TERM 5
state
DEFINITION 5
based on situations and is more specific Idiographic
perspective
