TERM 1
Consumer Behavior
DEFINITION 1
the set of value-seeking activities that take place as people
go about addressing and attempting to address real needs
TERM 2
Basic Consumption process
DEFINITION 2
Need, want, exchange, costs and benefits, reaction, value
TERM 3
relationship quality/ relationship marketing
(CRM)
DEFINITION 3
activities based on the belief that the firms performance is
enhanced though repeat business
TERM 4
consumer value framework
DEFINITION 4
consumer behavior theory that illustrates factors that shape
consumption related behaviors and ultimately determine the
value associated with consumption
TERM 5
Value
DEFINITION 5
A personal assessment of the net worth obtained from an
activity
