Mobilink presentation, Lecture notes of Marketing

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INTORDUCTION:

Pakistan Mobile Communications (Pvt) Limited (PMCL) , better known as Mobilink GSM , is a telecommunication service provider in Pakistan.

Mobilink is the leading service provider of telecommunication services in Pakistan.

Founder: Motorola USA

8500 employees

Area services 20,000 Cities , Towns and Villages across Pakistan.

DS L VOI P

 (^) Mobilink, registered on December 27, 1990  (^) It started operations in 1994 as the first GSM cellular mobile service in Pakistan with a joint venture by Saif Group and Motorola.  (^) It sold to Orascom Telecom, an Egypt-based multinational company.  (^) It they also further sold it to Vimpelcom Group, a Russian Company.  (^) It initiated its network modernization project in May 2013 HISTORY:^ HISTORY:

Products:

• Mobile Banking

PRODUCTS Of MOBILINK

Mainly there are four product lines of Mobilink with each having separate target markets and positioning.  (^) Mobilink indigo  (^) Mobilink jazz  (^) Mobilink world  (^) Mobilink PCO

MOBILINK INDIGO: Mobilink re-launched its postpaid services on the 11th of May, 2004 under the brand name, Indigo. Mobilink Jazz: Jazz is an exciting and energetic offering of Mobilink. Mobilink World: Mobilink World is the Value Added Services Brand for Mobilink. Mobilink PCO: Mobilink PCO is a fixed wireless phone that has special PCO functions capability.

WEAKNESSES:

 (^) Currently providing not good quality service because of changing their network from900 MHz to 1800 MHz's  (^) Fewer advertisements now days.  (^) Most expensive telecom company both in call rates and SMS  (^) Engineering department of Mobilink is not that well competent as compared to its newcompetitors  (^) Customer retention Side is weak due to expensive packages

OPPORTUNITIES:

 (^) Can expand its networks in the uncovered areas  (^) Services in the future can be  (^) Telephone  (^) Wireless  (^) Calling Cards & Mobile Phone Banking  (^) Can lower prices to make business difficult for new companies

Major Competitors

 (^) Ufone  (^) Telenor  (^) Warid  (^) Zong