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COMMUNICATION

PROCESSES, PRINCIPLES

& ETHICS

Prepared by: Alexandra Jaballa-Bolusan

Sabi nga…

“If you can communicate, you can get by. But if you can communicate skillfully, you can work miracles.”

-- Jim Rohn

True or False?

• (^) Man can not communicate.
• (^) Communication is very powerful.
• (^) Everything created by the great Creator is incessantly engaged in various forms of communication.
• (^) We are always engaged in almost all sorts of communication.
• (^) Communication is something continuous and may not have a definite end.

What is communication?

• (^) Is a human act of sending (verbal or nonverbal; online of offline) and receiving of messages where interpretations are normally constructed in the process.
• (^) Is a process whereby people create and transmit meaning through the exchange of verbal and nonverbal messages in particular context (Oetzel, 2009:11).
• (^) A natural activity of people

Context includes:

1. Settings or environment – family, school, workplace, religious communities 2. Social relationships – friends, husband and wife, parent child, colleagues/boss-subordinate in the office 3. Scenes which include place, time and occasion – business meeting, job interview, social gathering – parties, weddings, etc.) 4. Culture – history, tradition, beliefs, norms, values

Elements of Communication

1. Sender – source of idea (from WHOM)
2. Message - the idea being communicated (WHAT)
3. Channels – the medium (HOW)
4. Receiver – where the message is going (to WHOM)

Elements of Communication:

Sender – the message will only be as good and valid

as its source

• (^) Delivery
  • (^) Good voice projection
  • (^) Use of appropriate eye contact
  • (^) Proper articulation of words and emphasis on important words “It’s not always what you say but how you say it.” -- sabi nga

Elements of Communication:

Message – What needs to be communicated

The FIVE C’s in communication:

• (^) Courtesy
• (^) Clarity
• (^) Conciseness
• (^) Concreteness
• (^) Completeness

The FIVE C’s in communication: Clarity may involve correct word usage, grammar, pronunciation, sentence construction and delivery. Messages which are unclear oftentimes do not achieve their desired effect.

The FIVE C’s in communication: Conciseness is saying what needs to be said in as

few words as possible. Avoid flowery words.

Remember: “Our goal is to communicate and not to impress.”

-- yari ka

The FIVE C’s in communication: Completeness. To avoid ambiguity, messages should not leave out important details that a receiver expects to know. Answer: What, Who, When, Where, Why and How

Elements of Communication: Channels The choice of channel may depend on the availability, practicality, and its impact on the receiver. Channels:

• (^) Telephone
• (^) Radio
• (^) Television
• (^) Printed texts (books, newspapers, magazines, journals, posters, etc.)
• (^) Communication technologies (smart phones, tablets, computers)

Questions?

Thank you!