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N13701 Consumer Behaviour
N13701 Level 3 undergraduate module
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[1]
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[4]
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[6]
Beatty, S.E & Smith, S.M 1987. External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research. 14, 1 (1987), 83–95.
[7]
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Bernoff, Josh & Li, Charlene 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review. 49, 3 (2008), 36–42.
[9]
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[11]
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[12]
Chalmers, T.C., Price, L.L. and Schau. H.J. 2013. When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities. Journal of Consumer Research. 39, 5 (2013), 1010–1033.
[13]
Childers, T.L. and Rao, A.R. 1992. The Influence of Familial and Peer-based Reference Groups on Consumer Decisions. Journal of Consumer Research. 1, 2 (1992), 198–211.
Fournier, S. and Lee, L. 2009. Getting Brand Communities Right. Harvard Business Review. 87, Issue 4, p105-111. 7p. 2 Color Photographs, 1 Illustration (2009), 105–111.
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Gabbott and Hogg 1994. Consumer Behaviour and Services: A Review. Journal of Marketing Management. 10, 4 (1994).
[23]
Gentina, E. and Muratore, I. 2012. Environmentalism at home: The process of ecological resocialization by teenagers. Journal of Consumer Behaviour. 11, 2 (2012), 162–169.
[24]
Holbrook, M.B. and Dholakia, U. 1999. Goal Setting and Goal Striving in Consumer Behavior. Journal of Marketing. 63, 4 (1999), 19–32.
[25]
Holt, Douglas B. 1995. How Consumers Consume: A Typology of Consumption. How Consumers Consume: A Typology of Consumption. 22, 1 (1995).
[26]
Hubert, M. 2010. Does neuroeconomics give new impetus to economic and consumer research? Journal of Economic Psychology. 31, 5 (2010), 812–817. DOI:https://doi.org/10.1016/j.joep.2010.03.009.
[27]
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[28]
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[29]
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[30]
Kozinets, R.V. 1999. E-tribalized marketing?: the strategic implications of virtual communities of consumption. European Management Journal. 17, 3 (1999), 252–264. DOI:https://doi.org/10.1016/S0263-2373(99)00004-3.
[31]
Malar, L. et al. 2011. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing. 75, 4 (2011), 35–52.
[32]
McCracken, Grant 1986. Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods. Culture and Consumption: A Theoretical Account of the Structure: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods. 13, 1 (1986).
[33]
McSweeney, Frances K.; Bierley, Calvin, 1984 1984. Recent Developments in Classical Conditioning. The journal of consumer research. 11, 2 (1984).
[34]
Michael R. Solomon 2005. Transfer of Power. Marketing Research. 17, 1 (2005), 26–31.
[35]
Mittal, B. 2006. I, me, and mine—how products become consumers’ extended selves.
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[43]
Petty, R.E. et al. 1983. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research. 10, 2 (1983), 135–146.
[44]
Phau, I. and Teah, M. 2009. Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing. 26, 1 (Jan. 2009), 15–27. DOI:https://doi.org/10.1108/07363760910927019.
[45]
Pine II, B.J. and Gilmore, J.H. 1998. Welcome to the experience economy. Harvard Business Review. 76, 4 (1998), 97–105.
[46]
Rune Bjerke, Rosemary Polegato 2006. How well do advertising images of health and beauty travel across cultures? A self-concept perspective. Psychology & marketing. 23, 10 (2006).
[47]
Sally, M. and Caroline, T. 2006. Social meanings in Christmas consumption: an exploratory study of UK celebr... Journal of Consumer Behaviour. 5, 2 (2006).
[48]
Schneider, J. and Hall, J. 2011. Why Most Product Launches Fail. Harvard Business Review. 89, 4 (2011).
[49]
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[50]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[51]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[52]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[53]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[54]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[55]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[56]
Solomon, Michael R. et al. 2013. Consumer behaviour: a European perspective. Pearson Education.
[57]
Szmigin, I. and Piacentini, M. 2014. Consumer behaviour.
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Szmigin, I. and Piacentini, M. 2014. Consumer behaviour.
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Szmigin, I. and Piacentini, M. 2014. Consumer behaviour.
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