UNDERSTANDING CONSUMER BEHAVIOUR CAPABILITY ..., Slides of Consumer Behaviour

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Vision & Strategy

DeuSComp Lesson

• SWOT analysis
• Develop your SWOT analysis
  • The 5 bold steps vision canvas
• Online tools

It involves specifying the objective and then identifying the internal and external factors that are favourable and unfavourable to achieve that objective. Note that there are four factors in the SWOT analysis: Helpful — Strengths and Opportunities Harmful — Weaknesses and Threats Internal — The Strengths and Weaknesses are internal to the project/one’s personal life External — The Opportunities and Threats are external to the organization/one’s personal life See the example below: Hiring a summer intern

Develop your SWOT analysis Deus creative knowledge platform > Resources > Toolkit > Business Development > Online SWOT Analysis Creator - The Easiest Way to Create SWOT Diagrams Online First, let us take a quick glance again at each element of S.W.O.T.

• Strengths: What are the best features of your product/service? What do you offer people that others cannot or do not?
• Weaknesses: What are some average features of your product/service that others do much better?
• Opportunities: What are some areas that your company could thrive in that it is not currently taking advantage of?
• Threats: What are some external factors—competitors, consumer demand, economic conditions—that could make it more difficult for your business to succeed? You will notice that the first two letters focus on things that you have some control over internally, while the last two focus on external, environmental conditions that your organization will have to respond to. Helpful to achieving the objective Harmful to achieving the objective Inter nal Strengths ● ● ● Weaknesses ● ● ● Exter nal Opportunities ● ● ● Threats ● ● ●

This simple but effective “5 Bold steps vision canvas” supports anyone in identifying a clear vision through 4 key steps:

1. First, write your short vision statement
2. Then, clearly identify and describe in few words the key themes supporting your vision
3. It is time to give examples (not to clearly tell) of how and where your vision is proved right.
4. Identify and define the 5 bold steps needed to get to your vision. t is time to give examples (not to clearly tell) of how and where your vision is proved right.
5. Finally, validate and tell the story by putting together all steps starting from the the vision and from the left hand side each theme and the supporting examples ending with the 5 bold steps

Online tools

Kanban Framework

Deus creative knowledge platform > Resources > Toolkit > Business Development > Project Management Workflow Template

Balanced scorecard

Deus creative knowledge platform > Resources > Toolkit > Project Management > Balanced Scorecard Template