Online Auctions - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

E-Commerce is a growing and dynamic field. It is of special concern for the IT students. Following are the fundamental aspects of these Lecture Slides : Online Auctions, Facebook, Facebook Applications, Limitations, Microsoft Responded, Significant Competitor, Online Auctions, Popular Consumer, Internet, Market Leader

Typology: Slides

2012/2013

Uploaded on 07/30/2013

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Facebook Has Some New Friends:
Tumblr and Google+
What does Mark Zuckerberg, Facebook’s CEO, mean by the
“social graph?”
Why have Facebook applications become so popular? Do they
have any limitations?
What are the core differences between Google+ and
Facebook? Does Google+ offer significant advantages?
How has Microsoft responded?
Is Tumblr a significant competitor? Why or why not?
Docsity.com
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Facebook Has Some New Friends:

Tumblr and Google+

What does Mark Zuckerberg, Facebook’s CEO, mean by the“social graph?”  Why have Facebook applications become so popular? Do theyhave any limitations?  What are the core differences between Google+ andFacebook? Does Google+ offer significant advantages?  How has Microsoft responded?  Is Tumblr a significant competitor? Why or why not?

Online Auctions

Online auction sites are among the mostpopular consumer-to-consumer sites on theInternet

eBay: Market leader

Several hundred different auction sites inUnited States alone

Established portals and online retail sitesincreasingly are adding auctions to their sites

Defining and Measuring the Growth of

Auctions and Dynamic Pricing

(cont.)

Auctions: One form of dynamic pricing

C2C auctions

Auction house an intermediary

B2C auctions

Business owns assets; often used for excess goods

Can be used to

Sell goods and services  Allocate resources  Allocate and bundle resources

Benefits of Auctions

Liquidity

Price discovery

Price transparency

Market efficiency

Lower transaction costs

Consumer aggregation

Network effects

Market-Maker Benefits

No inventory

No fulfillment activities

No warehouses, shipping, or logistical facilities

eBay makes money from every stage inauction cycle

Transaction fees

Listing fees - Financial services fees - Advertising or placement fees

Internet Auction Basics

Different from traditional auctions

Last much longer (usually a week)

Variable number of bidders who come and go from auctionarena

Market power and bias in dynamically pricedmarkets

Neutral: Number of buyers and sellers is few or equal

Seller bias: Few sellers and many buyers - Buyer bias: Many sellers and few buyers

Bias in Dynamically Priced Markets

Figure 11.3, Page 728