Organization structures - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

E-Commerce is a growing and dynamic field. It is of special concern for the IT students. Following are the fundamental aspects of these Lecture Slides : Organization Structures, Information, Navigate, Street Structure, Hierarchy, Hypertext, Database, Strengths, Weaknesses, Hierarchical Structure

Typology: Slides

2012/2013

Uploaded on 07/30/2013

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Organization structures
The structure of information defines the ways in
which users can navigate.
Example: Street structure in NYC vs. Paris
The main organizational structures are:
• Hierarchy
• Hypertext
• Database
Each structure has its strengths and weaknesses.
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Organization structures The structure of information defines the ways inwhich users can navigate.Example: Street structure in NYC vs.

Paris

The main organizational structures are:

  • Hierarchy• Hypertext• Database Each structure has its strengths and weaknesses.

Hierarchical structure

A well-designed hierarchy forms good foundationfor many web sites.• The mutually exclusive subdivisions and parent-

child relationships of hierarchies are simple.

  • Users are familiar with hierarchies so that they

are quickly and easily understood.

  • Users can use a hierarchy to develop a mental

model of the site’s structure and their locationwithin the site.

  • Takes a top-down approach to design.

Designing hierarchies

  • Be aware of, but not bound by, the idea that

hierarchical categories should be mutuallyexclusive.

  • Consider the balance between breadth and

depth in the hierarchy.– Breadth: Be sensitive to the cognitive limits

of your user. More than ten options on themain menu can overwhelm users.

  • Depth: If users are forced to click through

more than four or five levels, they maygive up and leave.

Hypertext structure

In hypertext systems, content chunks are connectedvia links in a loose web of relationships.Features:• Great flexibility• Substantial potential for complexity and confusion• Rarely useful as the primary structure• Often used to complement structures based on the

other two models.

  • Example: Microsoft Help

Topics

Information architecture• Organization systems

Schemes 

Structures

-^ Navigation systems • Labeling systems• Searching issues 

Discussion of the midterm

Navigation systems

A good navigation system:• Helps exploration/orientation

The page must indicate its location within the site. 

DePaul CTI 

LLBean

  • Leads users to what they seek

Care must be given to clear directions/options.

  • Informs about the available products/services/tasks

Doing this requires anticipating the users’ needs 

Amazon