Webbed Structure - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

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Web Site Organization

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Webbed structure

Pages are linked together without regard for howthe content fits logically

Web Site Organization

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Pure hierarchical structure

Similar to business organizational chart

Information is organized in levels - Home page at Level 1 (top-level) - Main topic pages at Level 2 - Additional details about main topics at remaininglevels

Web Site Organization

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Mixed hierarchical structure

Combines structured organization with cross-linked pages

Web Site Organization

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Site organization

Should enable visitors to find actionable contentquickly and easily

Be neither too flat nor too deep - Logical and intuitive

Avoid a structure that is either too flat or toodeep

Try not to go beyond 4 levels of depth

Structure that is too flat is uninteresting

Structure that is too deep is difficult to navigate

Web Site Organization

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Useful and Attractive

Web Pages

Web accessibility – Designing Web pages sothat Web resources are available to peoplewith disabilities

W3C guidelines for accessibility

Visual or auditory content is supported byalternative content

Color alone should not indicate a link - 10% of users are color blind - Adequate contrast for background/foregroundcolors

Useful and Attractive

Web Pages

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W3C guidelines for accessibility (continued)

Simply worded text

Movement, scrolling, and blinks can be turned offwithout loss of information or navigation - Navigational links are clear and consistent - Page content is consistent across all pages