

























Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
In this talk, Dan Saffer explores the unconventional design lessons we can learn from the chaotic and vernacular environment of Las Vegas, as inspired by Robert Venturi's seminal book 'Learning from Las Vegas'. From embracing disorder and understanding audience needs to the use of irony, these insights can be applied to modern design challenges.
Typology: Slides
1 / 33
This page cannot be seen from the preview
Don't miss anything!


























Dan Saffer
Any unattributed quotes I’m referencing in this talk all come from this seminal book by Robert Venturi, written in the late 1960s and revised in the early 1970s.
Disorder is only an order that we cannot see. —Henri Bergson The second lesson about learning from Las Vegas. We need to sometimes look through the “junk” and what we perceive as “bad design” to see what is really going on.
It’s not a big leap from this... to this!
MySpace isn’t designed. —Tim Brown, IDEO CEO Designers now treat MySpace the same way architects used to treat Las Vegas. You get ridiculous statements like this one. I suppose MySpace sprung from the head of Zeus? What he means is MySpace isn’t designed the way I would design it.
You can’t talk about Vegas without talking about class. But not this kind of class, babycat.
As Experts with Ideals, who pay lip service to the social sciences, they build for Man rather than for people —this means, to suit themselves, that is to suit their own particular upper-middle class values, which they assign to everyone. Venturi says this about Architects, but it easily applies to designers as well. In other words, designers spend time designing for an idealized person--a person that not surprisingly turns out to be someone almost exactly like ourselves. We need instead to design for people.
Could it be that our technologies are getting too complicated? That people want to use them without the hassle of using them? A different program for Email, IM, Blogging, listening to music, etc. In other words, why go to Paris when you can go to Paris? Put aside your snobbery.
The buildings on the strip never do only one thing. They are hotels, restaurants, casinos, theme parks, concert halls, and probably a host of other things as well.
Less is more. —Ludwig Mies van der Rohe This is what we’re taught as designers, isn’t it. A mantra. Less is more, less is more...Simplicity!
MySpace permits users to do almost anything to the look of their profile pages, and the prevailing aesthetic is decidedly "more is more": more color, more animation, more typefaces, more sound, more of everything makes a better profile page. You can use this tool to present yourself however you want.
MySpace permits users to do almost anything to the look of their profile pages, and the prevailing aesthetic is decidedly "more is more": more color, more animation, more typefaces, more sound, more of everything makes a better profile page. You can use this tool to present yourself however you want.