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The learning outcomes are specifically associated with the UNI Business Principles of Marketing course and will be evaluated by a comprehensive departmental exam during the final exam period. Learning outcomes:
- Understand key terms, topics and concepts in marketing.
- Understand and apply marketing concepts to real life situations from consumer and managerial perspectives. Tools and Concepts:
- Marketing Concept/Marketing Orientation
- Marketing Environment-Types and Impact on Marketing Decisions
- Marketing Ethics and Social Responsibility
- Marketing Information/Segmentation/Target Market
- Positioning/ Overall Marketing Mix
- Product: Product Life Cycle/Product Development/Branding
- Promotion: Purposes and Basic Methods
- Distribution” Basic Channels and Supply Chain Issues
- Pricing: Major Influences and Basic Strategies
- International Marketing- Modes of Entry and Environmental Factors
Course Objectives
TEXT:
“Marketing” 2012 edition by William Pride and O.C. Ferrell published by SOUTH-WESTERN Centage Learning ISBN-10: 0- 538 - 47540 - 4; ISBN-13: 978 - 0 - 538 - 47540 - 4 CourseMate: The Cengage Representative will visit class on August 30th to provide a brief training on how to use online learning tools associated with this text book.
I N S I D E T H I S I S S U E
1 Course Objectives
1 Course Resources
2 Study Schedule
2 Participation requirements
2 Exam information
3 Assignments and
Milestones
4 Grading Criteria and Other
Issues
Learn as if you were following someone you could not quite catch up to: as if it were someone you were afraid of losing.
Course Resources
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Principles of
Marketing
Page 2 Principles of Marketing, Section 6
August 23 Introductions – Chapter 1 – Form Groups
August 30 Chapter 2 & 3
September 6 Library Lab 373 Exam
September 13 Chapter 4 & 5
September 20 Chapter 6
September 27 Chapter 7 & 9
October 4 Exam
October 11 Chapter 11 - 12
October 18 Chapter 1 4 - 15
October 25 Chapter 16
November 1 Exam # 3
November 8 Chapter 17- 18
November 15 Chapter 19- 20
THANKSGIVING BREAK
November 29 Chapter 21 Exam
December 6 Presentations
December 13 Comprehensive Exam
“Reading the chapter prior to class will increase your ability to understand and remember the material.
Study Schedule
Participation
This course allows for students to earn points by participating in discussions. This includes answering questions or adding thought to discussion topics. Another method to build your score in the area is to bring in articles or mention current news items that relate to Global Marketing issues. Just checking the news once in a while will bring these topics to light.
Students will lose points by missing class for unexcused reasons. Athletes must provide excuse letters prior to an event. UNI Business organization field trips are excused absences that require notification of the professor a minimum of one week in advance.
You are preparing for the business world. Consider this practice for department or project meetings when being prepared is required. You can’t just sit in meetings looking bored and never talk. Your career will end very quickly if you do.
Exams
Four exams will be made up of 50 multiple choice questions over the information covered on specific chapters. These will be completed online with a restricted time period. Take good notes, read your textbook, and study hard to get the best results on the exams. There are not open book exams. No exams will be curved, don’t even ask. The final comprehensive exam will be completed during the final exam period and is written by the department in order to assess the learning outcomes of the Principles of Marketing course.
Page 4 Principles of Marketing, Section 6
Keys to Success
Get to class (or appointments) on time and attend all sessions. This will allow you to learn material better and have a better understanding for exams and the project. Class begins at 5:30 p.m. and will end by 8:20 p.m. This is our time together, respect it. Read you text prior to the class session. Material will make more sent during the discussion and allow you to participate intelligently with confidence. All late assignments will automatically receive a 25% reduction in grade per day late. You may turn in assignments early. Since much of the work is uploaded on the eLearning site, there should be no reason for work being late. A boss will not look favorably on incomplete late work. Your project is for a real company to better prepare you for success in your career.
Grading Criteria: Exams 4 @ 100 points each 400 Class participation 40 Class assignments 40 Paper 100 Project Milestones 7 @10 points each 70 Presentation 50 Comprehensive Final 100
Total Possible 800
Grades will be calculated on a percentage basis from your total scores. Grade Percentage Points A 94 - 100 695 A- 90 - 93 666 B+ 87 - 89 548 B 83 - 86 523 B- 80 - 82 504 C+ 77 - 79 485 C 73 - 76 460 C- 70 - 72 441 D+ 67 - 69 422 D 63 - 66 397 D- 60 - 62 378
F anything lower than 59.
My responsibilities: Assist in the learning process of my students Advisor for the International Club of Business Students Co-Instructor for Global Issues, Writing and Research courses Program Director for the Iowa-Midwest Brazil Exchange for Business and Agriculture UNI Business Global Opportunities Coordinator o Internships o Scholarships o Minors o Study abroad Instructor o Nicaragua in May o China in June o HKMBA Capstone
Class Hours
MWF 10 to 11
MW 12 to 1
Tuesday 5:30 to 8:
Some Thursdays
Office Hours
I am on campus a lot, usually by 8 a.m.
It is best to just send me an email to set a
time, but it will be fairly easy to find me most
days until around 4 p.m.
Friday afternoons I will be hard to find.
