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Technique used - _____________
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Technique used - ________________
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Persuasive language is used in propaganda, as
the propagandist tries to convince and persuade
the audience of their viewpoint or idea.
TECHNIQUES USED IN PROPAGANDA:
Name-calling: Negative names are used for the
‘enemy’ or opposition, so that the audience
has an emotional response to them and are
immediately biased against them
Linking positive, general, and
commonly accepted words (“love,” “family,”
“democracy”) with a person, group, or cause
to make an audience approve without careful
consideration
Substituting words or phrases
with softer, ‘nicer’ ones to create a more
positive response or to mislead intentionally
(“senior citizen” for “old person,” “collateral
damage” for “civilian casualties”)
Appeal to celebrity /authority:
using well-
known personalities to endorse a person,
group, or cause. /An appeal to a ‘higher
authority’ to back up the point
Trying to
convince an audience that someone is “one of
them”— this helps to convince the audience
that they ‘know how they feel’, even if they do
Bandwagon: Claiming that an audience should
do something because “everybody else is
doing it”- this plays on people’s fear of being
left out
Warning an audience that something
horrible will happen to them if they don’t take
An exaggeration, or exaggerated
statement to make a point (‘never’/’always’)
How many propaganda techniques can you find used in the following World War posters?
Identify and explain how the technique is used in each of the following. You must find at least one in each.
Technique used - ___________________
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Is it effective? Why or why not?
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