Propaganda Techniques in Political Campaigns: A Guide for Students, Exams of History

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Political Campaigns:

Propaganda Techniques

Today’s Objective š We will identify various propaganda and advertising techniques used in various political ads throughout history. š Complete notes chart and Propaganda Techniques Worksheet

What ways can candidates advertise?

š Magazine š Billboards š Newspaper š Print š Radio š Television š Internet- Social Media

Encouraging a Sense of Identification with a Person or Cause

Bandwagon š Persuading people to do something by letting them know others are doing it. š Everyone is supporting a candidate or cause š Example: Claiming the latest polls show you’re 10 points ahead of your opponent. š Example Ad: Candidate Trump at a campaign rally

Rejection and Slanted Analysis

Plain folks š Claiming to be one of the common people. š Appealing to regular people’s values like family & patriotism. š Example: Talking about growing up in a small town American. Wearing boots & a cowboy hat in Texas.

Card stacking š Presenting only facts that are favorable to your side, either by telling only good things about your side or bad things about your appointment. š Example: listing recognitions you’ve received for your efforts as major; recounting 10 missed votes of your opponent.

Using Slogans and Symbols

Transfer š Associating something respected or approved with the candidate. š Example: Appearing on a stage in front of an American Flag or mentioning a former president in speeches.