Public Speaking Chapter 15
Manipulative Persuasion - correct answer Persuasion that works through suggestion,
colorful images, music, and attractive spokespersons more than through evidence
and reasoning. It avoids the ethical burden of justification.
Reasoned Persuasion - correct answer Persuasion built on evidence and reasoning
Evidence - correct answer Supporting materials used in persuasive speeches,
including facts and figures, examples, narratives, and testimony
Reluctant Witnesses - correct answer Witnesses who testify against their apparent
self-interest
Proof - correct answer An array of evidence that drives thoughtful listeners toward
conclusion
Logos - correct answer A form of proof that ppeals to reason based largely on facts
and expert testimony presented logically
Pathos - correct answer Proof relying on appeals to personal feelings
Ethos - correct answer A form of proof that relies on the audience's perceptions of a
speaker's leadership qualities of competence, character, goodwill ,and dynamism
Mythos - correct answer A form of proof grounded in the social feelings that connect
us powerfully with group traditions, values, legends, and loyalties
Initial Credibility - correct answer The audience's assesment of your ethoso before
you begin your speech
