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Reflection Report _pmk, Assignments of Marketing

Ho Chi Minh City University of Economics (HMCUE)Marketing

3 levels of product of one brand

Typology: Assignments

2022/2023

Uploaded on 04/02/2023

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ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student

number: 22003024

UNIT AND TUTORIAL DETAILS

Unit

number: PMk-T123PWB-3

Tutorial/

Lecture: Lecture Class day and time:

Lecturer or Tutor

ASSIGNMENT DETAILS

Title: Reflection Report 3

Length

: 655 words Due

date: 25/03/2023 Date

submitted: 18/03/2023

DECLARATION

☑I hold a copy of this assignment if the original is lost or damaged.

☑

I hereby certify that no part of this assignment or product has been copied from any

other student’s work or from any other source except where due acknowledgement

is made in the assignment.

☑

I hereby certify that no part of this assignment or product has been submitted

by me in another (previous or current) assessment, except where appropriately

referenced, and with prior permission from the Lecturer / Tutor / Unit

Coordinator for this unit.

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ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyễn Trương Bảo Ngọc Student ID number: 22003024 UNIT AND TUTORIAL DETAILS Unit name: Principles of Marketing Unit number: PMk-T123PWB- Tutorial/ Lecture: Lecture Class day and time: Lecturer or Tutor name: Dr. Tang Thuong Phat ASSIGNMENT DETAILS Title: Reflection Report 3 Length : 655 words Due date: 25/03/ Date submitted: 18/03/ DECLARATION ☑ I hold a copy of this assignment if the original is lost or damaged. ☑ I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. ☑ I hereby certify that no part of this assignment or product has been submitted by me in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit.

No part of the assignment/product has been written/ produced for me by any other person except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned. ☑ I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking). Student’s signature: Ngọc Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been signed.

Select one of your most favorite brands. Describe three levels of the product and make a positioning

statement for it.

Uniqlo is a modern Japanese clothing apparel company that creates affordable, high-quality casual

wear for all. In the last decade, the company has rapidly grown, becoming the largest Asian fast-

fashion brand. The three levels of product include the core customer value, the actual product, and the

augmented product (Kotler and Armstrong, 1991).

1. The core customer value

This is the basic need or wants that the customer is trying to satisfy. When a customer purchases

Uniqlo products, they are looking to buy not only something to wear but also clothing that is

comfortable, functional, and affordable for everyday use. Additionally, Uniqlo chooses to create

products that are both innovative and minimalistic. They do not run the same race as all of their

competitors, nor do they suffer from temporary trends (5 Reasons Why Uniqlo’s Marketing Strategy

Works, 2021). Uniqlo promotes the classical basics with simple but elegant and well-tailored clothing,

making their fashion the building blocks of each person's own unique style.

2. The actual product

they can alter an item's size or color. (Uniqlo, n.d). Besides that, Uniqlo also launched a Magic Mirror

service, which allows customers to virtually try on different clothing colors using augmented reality

(Uniqlo | World's First Magic Mirror, 2012).

Positioning Statement

A positioning statement is a brief description of a product or service, its target market, and how the

product or service meets a specific need of the target market (Kotler & Armstrong, 2018). Hence, the

positioning statement I make for Uniqlo is: “For everyone from the age 18 to 40 who looks for

something that is positive to wear and that is not fussy, Uniqlo is a modern Japanese clothing company

that inspires people to dress casually by providing high-quality minimalistic clothing that fits their

personal lifestyles while maintaining the ideal price.”

Reference

Reflection Report _pmk, Assignments of Marketing

Related documents

Partial preview of the text

Download Reflection Report _pmk and more Assignments Marketing in PDF only on Docsity!

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Select one of your most favorite brands. Describe three levels of the product and make a positioning

statement for it.

Uniqlo is a modern Japanese clothing apparel company that creates affordable, high-quality casual

wear for all. In the last decade, the company has rapidly grown, becoming the largest Asian fast-

fashion brand. The three levels of product include the core customer value, the actual product, and the

augmented product (Kotler and Armstrong, 1991).

1. The core customer value

This is the basic need or wants that the customer is trying to satisfy. When a customer purchases

Uniqlo products, they are looking to buy not only something to wear but also clothing that is

comfortable, functional, and affordable for everyday use. Additionally, Uniqlo chooses to create

products that are both innovative and minimalistic. They do not run the same race as all of their

competitors, nor do they suffer from temporary trends (5 Reasons Why Uniqlo’s Marketing Strategy

Works, 2021). Uniqlo promotes the classical basics with simple but elegant and well-tailored clothing,

making their fashion the building blocks of each person's own unique style.

2. The actual product

they can alter an item's size or color. (Uniqlo, n.d). Besides that, Uniqlo also launched a Magic Mirror

service, which allows customers to virtually try on different clothing colors using augmented reality

(Uniqlo | World's First Magic Mirror, 2012).

Positioning Statement

A positioning statement is a brief description of a product or service, its target market, and how the

product or service meets a specific need of the target market (Kotler & Armstrong, 2018). Hence, the

positioning statement I make for Uniqlo is: “For everyone from the age 18 to 40 who looks for

something that is positive to wear and that is not fussy, Uniqlo is a modern Japanese clothing company

that inspires people to dress casually by providing high-quality minimalistic clothing that fits their

personal lifestyles while maintaining the ideal price.”

5 Reasons Why Uniqlo’s Marketing Strategy Works. (2021, Aug 12). Alva Productions. Retrieved

March 16, 2023, from

https://www.alvaproductions.com.my/post/5-reasons-why-uniqlo-s-marketing-strategy-works

Kotler, P., & Armstrong, G. (2018). Principles of Marketing: Global Edition (17th edition). Pearson.

Uniqlo. (n.d.). Women's, Men's & Kids' Clothing & Accessories | UNIQLO US

Uniqlo. (n.d.). https://www.uniqlo.com/eu/en/news/topics/2020012001/

Uniqlo. (n.d.). https://www.uniqlo.com/eu/en/info/returns-policy.html

Uniqlo | World's First Magic Mirror. (2012). Holition. Retrieved March 16, 2023, from

https://holition.com/work/uniqlo-world-s-first-magic-mirror