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Assalamualaikum everyone,
Today I’ll briefly share the insights we gathered from our interviews and focus
group discussions on the new bite-sized ice cream concept.
Focus Group Discussion (FGD):
oConducted with four participants.
oBuying behavior: mood-based, prefer affordable and reputed brands.
oBite-sized ice cream concept received positive reactions—seen as a
sweet snack and convenient for sharing.
oConcerns: price and value for money. They preferred lower price or
more pieces.
oFlavours: Vanilla and Chocolate were popular, while Hazelnut was
less accepted due to low familiarity.
oSucralose (sugar alternative) didn’t affect their purchase decision
much, except they might buy it for parents’ health concerns.
One-to-One Interviews:
oThree interviewees from different age and professions.
oIce cream tied to nostalgia and special occasions.
oBite-sized format was appreciated for convenience, hygiene, and
portion control.
oUnlike FGD, here Sucralose as a health benefit increased interest,
especially for family members.
oPrice adjustment to 6 pieces for 50 BDT (vanilla/chocolate) and 70
BDT (hazelnut) was considered reasonable.
oConcerns: melting quickly at room temperature.
oOverall reaction: excitement and eagerness to try the product.
Conclusion:
Both FGD and interviews confirm strong appeal of bite-sized packaging,
convenience, and uniqueness. To maximize acceptance, we must ensure
competitive pricing, popular flavours, and proper storage solutions.
Thank you.
