1. Fast-changing consumer tastes were the source of the provided case’s volatility, which reduced
the company’s 2017 earnings by 3.5%. Then The management of Pizza Hut is failing to foresee
how their consumers will order and enjoy their pizza in the given situation, which also illustrates
uncertainty. The complexity of these aspects prevents the corporation from coming up with an
immediate strategy because, in the example at hand, there were numerous factors to take into
account and a procedure that would take into account the preferences of their customers.
Additionally, the situation in the company is extremely ambiguous because Pizza Hut wasn’t
sure if they should imitate and copy their rivals’ high-speed food operations, online preference,
and other marketing strategies or come up with something entirely new and different from what
they typically do.
2. By using the principle of foresight when determining their consumers’ preferences, Pizza Hut
can reclaim their competitive position. Since the current generation is more dependent on
technology, this business can develop and become available for online orders with home
deliveries. Additionally, Pizza Hut should be able to distinguish between their strategy and
implementation. In this manner, Pizza Hut may reclaim its competitive position.
