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Management Information Systems course is not only part of management degree but other major fields as well like computer science. This lecture handout was designed and distributed by Prof. Govind Bihari at Bengal Engineering and Science University. It includes: Strategic, Management, Environment, Functional, Relationships, Implementation, Behavioral, Organization, Transaction, Processing, Decision, Support
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Self Assessment Questions – True or False
Unit-03-Strategic Management Information System Structure: 3.1 Introduction Objectives 3.2 Background 3.3 Performance 3.4 Product differentiation and Value Chain
iii) Describe value chain and IT iv) Explain how IT influences organization goals 3.2 Background Information system is regarded as a tool to provide various services to different management functions. The tools have been developing year by year and the application of the tool has become more and more diverse. In management it is now a very power means to manage and control various activities and decision making process. The original idea of automating mechanical processes got quickly succeeded by the rationalization and integration of systems. In both of these forms, IS was regarded primarily as an operational support tool, and secondarily as a service to management. Subsequent to the development, it was during the last few years that an additional potential was discovered. It was found that, in some cases, Information Technology (IT) had been critical to the implementation of an organization’s strategy. An organization’s strategy supported by information system fulfilling its business objectives came to be known as Strategic Information System. The strategic information system consists of functions that involved gathering, maintenance and analysis of data concerning internal resources, and intelligence about competitors, suppliers, customers, government and other relevant organizations. Self Assessment Questions: True or False
c) the threat of new entrants; d) the threat of substitute products; and e) Rivalry among existing firms. Porter’s classic diagram representing these forces is indicated below. Fig. 3.1: Porter’s classic diagram Porter’s Forces Driving Industry Competition (Porter 1980) There are two basic factors which may be considered to be adopted by organization in their strategies: a) low cost b) product differentiation Enterprise can succeed relative to their competitors if they possess sustainable competitive advantage in either of these two. Another important consideration in positioning is ‘competitive scope’ , or the breadth of the enterprise’s target markets within its industry, i.e. the range of product varieties it offers, the distribution channels it employs, the types of buyers it serves, the geographic areas in which it sells, and the array of related industries in which it competes. Under Porter’s framework, enterprises have four generic strategies available to them whereby they can attain above-average performance. They are: a) cost leadership;