‘Enshrined in the statement, Creativity Opens Spaces, it is our shared belief that through
imagination, inventiveness and ingenuity, we can push boundaries and open new opportunities
for ourselves, our customers and our communities.’ (Burberry, 2021)
Strategic Three-year Mission
Statement
Promoting a sustainable Luxury market and target
ethical consumers.
Using innovative technologies to create new products
and improve customer experiences.
Generating new marketing campaigns to increase
brand exposure and brand loyalty by launching
in-store events and pop-up stores.
