Strategic use and management of information technology in digital global economy. MIS 446, Slides of Management Information Systems

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Business Model Review

• (^) Custom GPT built in ChatGPT
• (^) Available to all – no ChatGPT subscription required
• (^) All slides and readings are in the model
• (^) Can provide practice quiz / flashcard experience (no Quizlet!)
• (^) You can ask questions about content.
• (^) Disclaimers:
  • (^) Practice questions are for studying only and will not match actual quiz

questions.

• (^) ⚠️ REMEMBER: This is experimental GenAI. While grounded in class

slides, readings, and models, it has access to external information and

may hallucinate.

MIS 446 Study Coach

• (^) Let’s use GenAI for this…How to develop the most effective prompt? Analysis Using a GPT Task • What do you want the AI to do?
  • What role should the AI embody?
  • How should the output be organized? Context • More is better. Provide specific details to educate the AI. References • Is there an example of what you’re looking for? Evaluate & Iterate
  • Rewrite the prompt to add context and references
  • Separate large prompts into smaller segments
  • Make the task distinct to what you want
  • Introduce constraints / guardrails. What don’t you want? Adapted from: Google Prompting Essentials Course: https://grow.google/prompting-essentials/

 What you enter is technically now company-if-

not-public domain

• (^) The AI owner can use it as training data or for

other purposes

 Utilize AI’s memory of past prompts, facts, and

work…and remember that it stores everything

• (^) Start a related chat from a past window.
• (^) The AI will build a profile about you, which you

can edit.

 Be polite

• (^) Think of GenAI as a colleague, study buddy, or

mentor

• (^) Politeness aids performance and fosters culture

& humanity

• (^) Why You Should Be Polite to ChatGPT and Other AIs (F orbes)
• (^) AI Doesn’t Care If You’re Polite To It. You Should Be An yway (Wall Street Journal) Dr. M’s Commentary…

• I am / you are…
• (^) I am / you are studying…
• (^) Please use … to … for Spotify
• (^) In the form of… (however you want to guide the output)
• (^) With the following guidelines / constraints (such as bullets versus sentences; in a paragraph versus a table) Prompt

Whiteboard Analysis

Value  (^) Offers an extensive library of music and podcasts with personalized recommendations.  (^) Saves users time in discovering relevant content and provides a superior listening experience. Adaptability  (^) Quickly responds to market trends, such as the rise of podcasting and audiobooks.  (^) Adapts its platform for new technologies (e.g., smart speakers, wearables).  (^) Localizes content for global markets to cater to diverse audiences. Rareness  (^) Unique combination of a vast library, personalized playlists, and exclusive podcast content.  (^) Industry-leading algorithms for music and podcast recommendations. Inimitability  (^) High barriers to entry due to long-standing licensing agreements with major labels.  (^) Proprietary recommendation algorithms based on user data and behavior.  (^) Brand loyalty built through years of user-centric innovation. Monetization  (^) Freemium model effectively converts free users to paying subscribers.  (^) Ad-based revenue from free-tier users adds a secondary income stream.  (^) Exclusive content and podcasts drive premium subscriptions. VARIM

QUIZ 1

THURSDAY, September

Business Models

Assessing Profitability: VARIM