

Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Helps marketers to focus on key issues. SWOT stands for Strengths, Weaknesses,. Opportunities, and Threats. Strengths & Weaknesses = INTERNAL factors.
Typology: Lecture notes
1 / 2
This page cannot be seen from the preview
Don't miss anything!


Strengths internal factors
Weaknesses internal factors
Threats external factors
As we prepare to begin another semester, let’s break the ice in a way that prepares students for a successful semester before its challenges arise. The SWOT analysis structures a plan not only for shortcomings (weaknesses and threats), but also the positive action to counteract those shortcomings (strengths and opportunities).
Opportunities external factors
For the student handout and additional resources on SWOT analysis, visit
CETL adapted this material from Oakland University Special Lecturer of Health Sciences Terry Dibble, who adapted this business activity for the classroom.
At the end of this document you will find links to three web pages, each one of which gives basic information about SWOT analysis. Generally, SWOT analysis is applied to strategic planning for a firm of some kind. Here, you are working on a strategic plan for completing this course. The idea is to analyze yourself with respect to your academic strengths, academic weaknesses, opportunities for achieving your goals, and threats to achieving your goals. Be thoughtful and succinct in your responses. Your responses should be in sentence format. This assignment is best completed when you can be alone and spend time giving each area some deep thought. You are expected to turn in your SWOT analysis; you can either write it in outline form or use a matrix as shown in some of the Web pages. The matrix (table) below is provided as an example; you can use it as a template if you would like. In addition to completing the SWOT analysis answer the following questions: