ENG$461/TE461$–$Technology$Entrepreneurship$
$
Instructor:$$Brian&Lilly,&PhD&
&
Text:&&Technology&Ventures:&From%Idea%to%Enterprise%%%
Richard&C.&Dorf&and&Thomas&H.&Byers&
McGraw&Hill&Third&Edition&
&
Course$Description:&&The&course&covers&a&broad&range&of&topics&that&critically&affect&technology&based&companies&and&
technology&based&start‐up&businesses.&Primary&emphasis&is&placed&on&the&marketing&concerns,&company&financials,&
and&business&plan&preparation&for&these&technology&based&businesses.&The&students&will&apply&this&information&by&
preparing&a&business&plan&for&a&technology&based&product&or&service&of&their&choice.&&As&an&alternative&to&a&business&
plan,&some&students&will&produce&prototypes&of&their&idea&or&work&on&a&grant/funding&proposal&for&their&work.&&
Students&entering&the&class&without&a&particular&idea&will&be&provided&with&an&option&to&participate&in&PIRL&(product&
innovation&research&lab)&with&the&School&of&Art&&&Design.&&Plans&may&be&prepared&in&teams&or&as&individuals.&&Several&
of&the&best&plans&will&be&entered&into&the&Cozad&Business&Plan&competition.&&&The&class&lectures&and&case&study&
discussions&will&cover&considerable&material&that&may¬&be&contained&in&the&textbook.&&Therefore,&class&attendance&
and&class&participation&are&an&important&component&of&the&final&grade.&&Prerequisite:&Junior&standing&in&engineering&or&
science&curriculum.&
&
Reading$Assignments,$Chapter$exercises,$and$case$studies$are$due$on$the$date$shown.$
$
Note:$$TBD$means$To$Be$Determined.$$$
$
Grading:$$$ 50%&‐&Project&&
& & 20%&‐&Homework&‐&Due&on&the&date&shown&
& & 20%&‐&Final&Oral&Presentation&&
& & 10%&‐&Attendance&and&class&participation&
$
$
Date$
Lecture/Discussion$
Assignments$
Week$1$
1/20&
Introduction&
&&&‐Grant&opportunities&
&&&‐Past&successes&
&&&‐Case&Studies&
&&&‐Exercise&in&company&startup&
&
Week$2$
1/27&
Ch.&1,&2,&3&Economic&Growth,&
Opportunity,&Business&Model&
&
Week$3$
2/3&
CLASS&CANCELLED&
&
Week$4$
2/10&
Present&your&ideas&
Case&Study&1:&John&Roughneen&
Case&Study&1:&John&Roughneen&
Exercises:&2.3,&2.9,&3.4&
1‐2¶graphs&describing&your&idea&
Week$5$
2/17&
Ch.&4&Competitive&Strategy&
Case&Study&2:&Jim&Poss&
Case&Study&2:&Jim&Poss&
Exercises:&4.1,&4.5&
Week$6$
2/24&
Ch.&7&Business&Plan&
Case&Study&3:&Howard&Head&
Week$7$
3/3&
Ch.&11&The&Marketing&Plan&
Case&Study&3:&Howard&Head&
Exercises:&11.1,&11.3&
Week$8$
3/10&
Family&Business&and&Selling&
Prepare&Midterm&Presentation&
Week$9$
3/17&
Midterm&Presentation&
Midterm&Presentation&
Week$10$
3/24&
SPRING&BREAK&
&
Week$11$
3/31&
Types&of&Ventures&
Case&Study&4:&Stratego&Aero&
Case&Study&4:&Stratego&Aero&
Exercises:&8.3,&8.4&
Week$12$
4/7&
Legal&Information&and&IP&
Case&Study&5:&
Exercises:&10.1,&10.2,&10.3&
Week$13$
4/14&
Profit&and&Harvest&&&Financial&Plan&
Exercises:&16.4,&16.5&
Week$14$
4/21&
Sources&of&Capital&
Case&Study&6:&
Exercises:&&
Week$15$
4/28&
Final&Presentation&
Final&Presentation&
