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Evolution and Types of E-Commerce: Stages and Pure vs. Partial, High school final essays of Technology

Technology

The evolution of e-commerce from 1995 to the future, highlighting different stages and distinguishing between pure and partial e-commerce. Partial e-commerce organizations conduct some online sales with physical fulfillment, while pure e-commerce deals solely with digital products and services.

Typology: High school final essays

2015/2016

Uploaded on 12/20/2021

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bg1
1995-2000
INNOVATION
2001-2006
CONSOLIDATION
2006-FUTURE
RE-INVENTION
Technology-driven Business-driven Audience, customer, and
community driven
Revenue growth emphasis Earning and profits emphasis Audience and social network
growth emphasis
Venture capital financing Traditional financing Early small firm buyouts by
large online players
Ungoverned Stronger regulation and
governance
Extensive government
surveillance
Entrepreneurial Large traditional firms Large pure Web-based firms
Disintermediation Strengthening intermediaries Proliferation of small online
intermediaries renting business
process processes of larger
firm
Perfect markets Imperfects markets, brands,
and network effects
Continuation of online market
imperfections; commodity
competition in select markets
Pure online strategies Mixed “bricks and clicks”
strategies
Return of pure online
strategies in new markets;
extension of bricks and clicks
in traditional retail markets
First-mover advantages Strategic follower strength;
complimentary assets
First-mover advantages return
in new markets as traditional
Web players catch up
2) THREE DIFFERENT STAGES IN THE EVOLUTION OF E-COMMERCE
pf2

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INNOVATION

CONSOLIDATION

2006-FUTURE

RE-INVENTION

Technology-driven Business-driven Audience, customer, and community driven Revenue growth emphasis Earning and profits emphasis Audience and social network growth emphasis Venture capital financing Traditional financing Early small firm buyouts by large online players Ungoverned Stronger regulation and governance Extensive government surveillance Entrepreneurial Large traditional firms Large pure Web-based firms Disintermediation Strengthening intermediaries Proliferation of small online intermediaries renting business process processes of larger firm Perfect markets Imperfects markets, brands, and network effects Continuation of online market imperfections; commodity competition in select markets Pure online strategies Mixed “bricks and clicks” strategies Return of pure online strategies in new markets; extension of bricks and clicks in traditional retail markets First-mover advantages Strategic follower strength; complimentary assets First-mover advantages return in new markets as traditional Web players catch up 2) THREE DIFFERENT STAGES IN THE EVOLUTION OF E-COMMERCE

3) PURE AND PARTIAL E-COMMERCE

Partial e-commerce (brick-and-mortar) organizations are those that conduct some e- commerce activities. It is also called as click-and-mortar. When a company will sell a good through the internet but the fulfillment of the good will need to take place in the "real" world. Partial E-Commerce on the other hand refers to a slightly opposite situation where a business has an online presence, but still has a physical location for the goods and services it sells. For example, Amazon and Walmart. You buy the goods online, but receive them physically. Buying a book on Amazon, they will have to send it to you physically. Pure e-commerce organizations are considered pure online virtual organizations. Pure e- commerce is when everything happens on the internet. Pure E-electronic commerce refers to a situation where a business transacts its business activities purely online. That is, the goods or services sold do not have any physical presence. Take a business that sells software for example, you just pay and download, or one that sells music files online. Example is buying music or movies on iTunes. In these case the product and services are digital.