The New CIPD Profession Map: A Comprehensive Guide, Lecture notes of Design

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The new Profession Map

Daphne Doody-Green

Head of CIPD Northern

England

Why are we doing this Purpose – Championing better work and working lives World of work is changing People profession is changing – Profession for the Future New Profession Map first stage to support people professionals in this journey

How did we develop the new Profession Map? Changes you want to see We asked you how the Profession Map could be better. You told us it should:

• Work across business contexts – The new Profession Map helps you make sound decisions regardless of context, even when there are no rules or precedents to guide you.
• Show business your true value – The new Profession Map shifts the focus from the activities you carry out to the impact you make and the value you create, making it easier to prove your worth.
• Reflect the full breadth of the people profession – The new Profession Map gives due prominence to L&D and OD&D, both as core and specialist components of the standards.
• Inspire more people to join our profession – We’ve brought the new Profession Map to life with success stories showing the real impact people professionals are having on employees, organisations and wider society.
• Put people at its heart – The new Profession Map features core behaviour areas focusing on ethical practice, inclusive working and valuing people.
• Keep it simple – We’ve written the new Profession Map in clear, direct and jargon- free language.

What’s in the new Profession Map? The new Profession Map defines the knowledge, behaviours and inherent values underpinning today’s people profession. Overview Purpose Professional values Exploring the Map At its best, the people profession is principles-led , evidence-based and outcomes-driven. The fundamental purpose of the people profession is to champion better work and working lives. Everyone connected to the world of work has a role to play in delivering this. Sets out the defining purpose and values of our profession, with the knowledge and behaviours to put those values into practice. The standards Clear knowledge and behaviour standards to put the values into practice. Relevant for all people professionals.

The new Profession Map

Knowledge

People

practice

Culture and

behaviour

Business

acumen

Analytics

and creating

value

Digital

working

Change

Specialisms

• Employee experience
• Employee relations
• Diversity and inclusion
• Learning and development
• Organisation development and design
• People analytics
• Resourcing
• Reward
• Talent management

Levels

Questions for the group

• Which knowledge areas and behaviours stand out as ones that you/your organisation can benefit from focusing on?
• Where can you see opportunities for using these within your HR / L&D / OD functions? (e.g, graduates programmes, your CPD offering)

What’s next? November 2018

• Launch of the new Profession Map January 2019
• Launch of capability assessments and endorsement of people programmes for CIPD clients From February 2019 onwards
• Introduction of new resources to help support your CPD, including new learning content From September 2019 onwards
• The new Profession Map will underpin membership grades and standards From September 2020 onwards
• Launch of new CIPD qualifications based on the new Profession Map Ongoing
• More improvements helping people professionals to make a greater impact and thrive through change