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An overview of Barnlund's Transactional Model of Communication, which emerged 21 years after Shannon and Weaver's linear model. In this model, communication is viewed as a dynamic, simultaneous process between communicators, with encoding and decoding happening unconsciously. The model also considers the impact of noise and the role of communicators' backgrounds and shared meaning.
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SPCH COMM HCC Northwest Fall 2011
Continue to explore the communication modeling process (^) Connect our knowledge of roles and actions in the linear model to the transactional model (^) Recognize and apply concepts of the transactional model to our own communication episodes (^) Pages 7-12 of your textbook. Model is Fig 2., page 9
Critique of S&W’s linear model Process explained Highlights information transfer Identification of roles, roles are rigid Opens up process for questions about people 21 years later a more dynamic model emerged http://www.youtube.com/watch?v=c4RDCy7nBJI&feature=relate d
Barnlund’s Transactional Model of Communication
We activate a dynamic, simultaneous process Participants are ‘sending’ and ‘receiving’ at all times Encoding and decoding can and will happen unconsciously
Communicators give and get simultaneously Communicators come into the episode with personal experiences, personalities and traits, cultural backgrounds and relational histories The background details, along with the physical location, comprise the environment of the episode Communicators and Environment
Factors which impact meaning Channels Communicators Environment Overlap of Communicator understanding Shared Meaning Friday’s Angel Chat Topic, 7pm
(^) In 1970 Barnlund put forth the Transactional Model of Communication, a two-way, communicator and meaning centered model (^) Some concepts are revised from the linear model, including simultaneous roles, impact of channels, types of noise, communicator background and shared meaning. HANDS ON! Grab a partner. Your team is making a visual metaphor. Take This Home, Do This Now