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Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway
Semester II Examinations, 2009/
Exam Code(s) 1AE1, 1MIS1, 1MIS2, 1PEM
Exam(s) Master Of Business Studies (E-Commerce) Master of Science (Information Systems Management) Master of Science (Information Systems Management) P/T Postgraduate Diploma in Enterprise Management
Module Code(s) MS
Module(s) Decision Systems and Business Analytics
Paper No. Repeat Paper Yes
External Examiner(s) Dr. D. Ivanov Internal Examiner(s) Dr. T. Acton Mr. U. Sharkey
Instructions: Answer question ONE and TWO other questions. Question 1 carries 40 marks. All other questions carry 30 marks.
Duration 2 hrs No. of Answer Books
Requirements : Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material
No. of Pages 2 Department(s) Accountancy and Finance – Business Information Systems
Q1 (Compulsory).
(a) Describe the two stage model of decision making. Include discussion on compensatory and non-compensatory decision strategy types and why they are applied at differing stages in the decision making process. (15 marks)
(b) Discuss various forms of decision strategies, when they might be used in choosing from a set of alternatives, and the effortfulness and accuracy of their implementation.
(25 marks)
Q2.
Describe 3 “hidden traps” in decision making. In your answer, include a) steps that organisations may take to avoid such traps, and b) an example of the trap. (30 marks)
Q3.
“In observing and working with many companies, we have found that senior executives do not rely on one set of measures to the exclusion of the other. They realize that no single measure can provide a clear performance target or focus attention on the critical areas of the business. Managers want a balanced presentation of both financial and operational measures.” (Kaplan and Norton, 1992)
Discuss Kaplan and Norton’s Balanced Scorecard as an approach to business analytics and management decision making. In your answer, identify and discuss each of the four perspectives of the balanced scorecard, and illustrate how each of the perspectives might be measured.
(30 marks)
Q4.
Explain each of the following in the context of managerial decision making and illustrate your answers with examples of what each might be used for: (a) Bandwidth and Trend analysis (b) Comparative indicators (c) ‘What if’ and ‘Goal Seeking’ sensitivity analyses (30 marks)
Q5.
The principal task of information visualisation is to allow information to be derived from data. Explain each of the following four data types, and discuss the suitability of the typical univariate and bivariate charting methods for each.
- Nominal (or categorical)
- Ordinal
- Interval
- Ratio. (30 marks)
