BUILD AND CONQUER HO W TO BUILD AND OPT IMISE EC OMME RCE SITE S
IN TRODUCT ION : THUMB RU LES
• 80% of effects are produced by 20% of the causes
– 80% of income from 20% of population
– 80% of time spent in 20% of your house
– 80% of crashes caused by 20% of bugs
– 80% of development on 20% of code
– 80% of visitors only see 20% of the website
– 80% of income is made by 20% of customers
– 80/20 rule doesn’t apply to conversion rates: they are usually much lower!
but: 80% of time spent on stuff that generates 20% of income? how this would affect your business?
• Theory of constraints
• Building ECommerce Site:
1. Design
2. Technology
3. Marketing but this is the dark horse
HO W TO BUIL D A SITE
Typical Timescale: 10 months
• Vendor Selection (1 month)
• Project Planning (1 month)
• Design (3 months)
• Implementation (3 months)
• Testing (1 month)
• Content (1 month)
Vendor Selection
• Freelancer £20 - £40 per hour just one developer working on the project
• Mid-range £40 - £65 per hour small businesses: more resources, more expertise
• Upper range £65 - £125 per hour challenging solutions, online marketing skills,
dedicated project manager
• Top price £125+ per hour
Docsity.com
