Creating a Winning E-Business
Understanding Web Technologies
MIS/ENTR 375
Global E-Commerce
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Understanding Web Technologies - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce
E-Commerce is taking over the traditional commerce practices. It is of special concern for the IT students. Following are the key points of these Lecture Slides : Understanding Web Technologies, Resource Sports Network, Planning Changes, Concerning Changes, Visitor, Management Team, Web Site Benchmarking, Web Analytics, Web Analytics Software, Service
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Creating a Winning E-Business
Understanding Web Technologies
MIS/ENTR 375
Global E-Commerce
Case Studies Read “Resource Sports Network”: Page 325, 353
Consider ways that RSN.com could have better anticipated its customers’needs and wants when planning changes to the Web site. What classicmistake did RSN.com make concerning changes to its Web site content?
What technologies did RSN.com use to attempt to understand its visitorwants and needs?
What did an evaluation of visitor wants and needs show?
Was the management team at RSN.com surprised by the evaluation?Why?
What business decisions about the RSN.com Web site have been made asa result of the evaluation?
Web Site Development Tools
Tools a programmer/developer uses to createWeb pages
Markup languages › Text editors › HTML/XHTML editors › Web authoring software › Multimedia tools and scripting languages
Markup languages
Set of rules or tags embedded in an electronicdocument › Describe data or define layout and formatting
Web Site Development Tools
(continued)
Markup languages (continued)
Standard Generalized Markup Language (SGML)
The ISO standard on which markup languages for theWeb are based, including - Extensible Markup Language (XML) - Hypertext Markup Language (HTML) - Extensible Hypertext Markup Language (XHTML)
Web Site Development Tools
(continued)
Extensible Markup Language (XML)
Streamlined subset of SGML
Developed in 1996 by the XML Working Group atthe W3C - Used to describe data in documents transmittedover the Web - XML tags are customizable and can identify anydata—the sender and receiver must agree onwhat the tags represent
Web Site Development Tools
(continued)
Web Site Development Tools
(continued)
Web Site Development Tools (continued)