Tweet Tweet - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Download Tweet Tweet - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity! Chapter 2 E-commerce Business Models and Concepts Docsity.com Class Discussion Tweet Tweet: What’s Your Business Model?
What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
Have you used Twitter to communicate with friends or family? What are your thoughts on this service?
What are Twitter’s most important assets?
Which of the various methods described for monetizing Twitter’s assets do you feel might be most successful? Docsity.com 1. Value Proposition
“Why should the customer buy from you?”
Successful e-commerce value propositions: Personalization/customization Reduction of product search, price discovery costs Facilitation of transactions by managing product delivery Docsity.com 2. Revenue Model
“How will the firm earn revenue, generate profits, and produce a superior return on invested capital?”
Major types: Advertising revenue model Subscription revenue model Transaction fee revenue model Sales revenue model Affiliate revenue model Docsity.com 3. Market Opportunity
“What marketspace do you intend to serve and what is its size?”  Marketspace: Area of actual or potential commercial value in which company intends to operate  Realistic market opportunity: Defined by revenue potential in each market niche in which company hopes to compete
Market opportunity typically divided into smaller niches Docsity.com